Responsibilities

• Understand clients’ organic growth and marketing objectives to support SEO strategy execution lead by SEO Lead/Manager - as it relates to their products, industry and larger business goals.
• Conduct keyword research and thematic segmentation based on intent, themes and other actionable insights using first- and third-party data sources. This includes utilizing techniques around query-fan out methods, Generative AI and evolving search behaviors.
• Analyze search landscape to evaluate intent, competitors, and successful tactics for visibility across Google (Gemini), OpenAI, Anthropic, Perplexity, etc.
• Collaborate with team members on strategy development and execution roadmap planning - including cross-disciplinary teams.
• Map search behaviors to landing pages; audit client website for visibility against target keyword segments and determine which content should be optimized and where content needs to be created to address search needs.
• Perform technical performance assessments to identify optimization opportunities - such as, Page Experience, Accessibility, Rendering and how UX is presented to target audiences.
• Provide detailed page-level recommendations and strategic briefs, supporting content optimization and creation.
• Collaborate with client or agency copywriters to provide search insights, optimization requirements and growth opportunities.
• Audit client sites for technical issues impeding search visibility and provide recommended improvements to remedy issues.
• Eagerness and proven methods to test/learn new approaches reflected within the change search landscape, such as advanced LLMs, GenAI and evolving platforms.

Requirements

• Passionate about Digital Marketing, SEO/Search and desire to learn, experiment and innovate, to not only make an impact for our clients, but drive personal growth
• Proven SEO experience, 4-6 years
• Subject matter expert understanding of technical and content elements that impact organic search performance rankings
• Proficient in identifying issues and areas of improvement with SEO performance
• Experience with website analytics tools (e.g, Google Analytics, Adobe Analytics etc.)
• Working knowledge of HTML, CSS, JavaScript, and LLM prompt development and constraints as it relates to SEO
• Knowledge of organic search ranking factors and search engine algorithms, with a desire to stay up-to-date on the latest in the Digital Marketing and SEO industry
• Previous experience working across multiple brands or enterprise websites highly desired
• Enjoy working in a fast-paced, collaborative environment; exceptional organizational skills, multi-tasking capabilities, and attention to detail
• Excellent communication skills (verbal and written)