Responsibilities

• Manage and execute SEO strategy across multiple company and facility websites.
• Perform ongoing technical SEO audits and identify opportunities related to site structure, indexing, crawlability, page speed, internal linking, schema, redirects, and other technical SEO factors.
• Conduct keyword research, competitive analysis, and search trend analysis to identify opportunities for organic growth.
• Optimize existing website content, landing pages, metadata, headings, internal links, and other on-page SEO elements.
• Develop recommendations for new SEO-focused content based on keyword opportunities, search intent, market needs, and business objectives.
• Support local SEO efforts across multiple locations, including Google Business Profiles, local landing pages, citations, and location-specific optimization.
• Monitor website rankings, organic traffic, conversions, and other SEO performance metrics.
• Build and maintain SEO reporting dashboards and provide regular performance updates to leadership.
• Identify and investigate changes in rankings, traffic, indexing, or website performance and recommend corrective actions.
• Collaborate with developers to ensure technical SEO recommendations are properly implemented.

Requirements

• Strong professional experience in SEO, preferably managing multiple websites or a multi-location organization.
• Experience with healthcare, behavioral health, addiction treatment, or another highly regulated industry is strongly preferred.
• Strong technical SEO knowledge, including crawling, indexing, site architecture, redirects, schema, page speed, and technical troubleshooting.
• Demonstrated experience with keyword research, competitive analysis, content optimization, and local SEO.
• Experience using SEO and analytics tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Screaming Frog, or similar platforms.
• Ability to analyze SEO data and translate findings into actionable business recommendations.
• Experience collaborating with developers, content teams, paid search teams, and executive leadership.
• Strong written and verbal communication skills.
• Ability to independently manage multiple websites, projects, and priorities.
• Familiarity with HIPAA-sensitive marketing environments and healthcare advertising standards is preferred.