Responsibilities

• Develop and execute comprehensive SEO and GEO strategies for CNBC, MSNBC, and E! News digital properties.
• Embed SEO and AI-discovery best practices into editorial workflows for breaking news, investigations, features, evergreen, live coverage, and streaming content to maximize visibility across traditional and AI-driven search surfaces.
• Lead optimization across search and generative discovery platforms, including AI answer engines, zero-click SERPs, featured snippets, metadata, tagging, schema, and internal linking to strengthen authority and citation visibility.
• Partner with Product, Design, and Engineering to enhance on-site and streaming discoverability through search-informed navigation, topic hubs, recirculation modules, strong site architecture, Core Web Vitals, and structured data implementation.
• Leverage data and audience insights — including traffic trends, keyword research, search intent modeling, and competitive benchmarking — to inform editorial strategy, coverage priorities, and growth opportunities.
• Develop measurement frameworks and dashboards to track performance across brands and platforms, translating insights into actionable editorial and product recommendations.
• Identify and implement AI and automation opportunities for tagging, clustering, optimization, and workflow efficiency in partnership with Data & Insights teams.
• Lead experimentation and cross-functional education, including A/B testing, algorithm updates, AI search evolution, and emerging audience discovery trends.
• Educate cross-functional teams on SEO trends, AI search evolution, generative engine developments, and emerging shifts in audience discovery.
• Support experimentation and A/B testing for headlines, content modules, and landing pages to maximize reach and engagement.

Requirements

• 4+ years of SEO experience, preferably within digital media, news, entertainment or streaming industries.
• Deep understanding of technical, on-page, and off-page SEO principles.
• Deep understanding of technical SEO, structured data, semantic search, and E-E-A-T principles in authoritative content environments.
• Demonstrated experience optimizing for AI-driven discovery, including Google AI Overviews, featured snippets, and emerging generative search ecosystems.
• Proficiency with SEO and analytics tools such as Google Search Console, Google Analytics, SEMrush, Screaming Frog, and/or Looker Studio.
• Strong data analysis and reporting skills with the ability to translate findings into actionable strategies.
• Excellent communication skills with experience partnering across editorial, product, UX/design and engineering teams.
• Proven track record of delivering measurable organic traffic growth in large, content-driven environments.
• Familiarity with structured data, schema markup, and rich results optimization.

Preferred

• Experience with enterprise CMS platforms.
• Understanding of video and streaming SEO across YouTube, OTT, and connected TV ecosystems.
• Experience leveraging AI tools for keyword clustering, content optimization, or audience segmentation.
• Passion for journalism, media innovation, and emerging trends in audience discovery.

Benefits

• This position is eligible for company sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, and a variety of other discounts and perks.