Senior SEM Specialist

Responsibilities

• Own end-to-end management of brand search campaigns across Google Ads and Microsoft Advertising, from account structure and campaign setup through launch, bidding, and ongoing optimization.
• Protect and grow branded search by monitoring impression share, competitor and affiliate bidding, and brand query trends, and by managing negative keywords and search term mining.
• Plan, launch, and scale direct response YouTube campaigns focused on driving conversions at efficient CPA/ROAS.
• Manage and optimize campaigns across the full Google network, including Display, Video, Demand Gen, Performance Max, shopping.
• Own Google Merchant Center accounts and Shopping product feeds, keeping product data, pricing, and availability accurate and up to date; proactively identify, troubleshoot, and resolve feed errors, disapprovals, and account issues.
• Own conversion tracking and measurement: implement and QA pixel and Conversion API (CAPI)/server-side tracking, including Enhanced Conversions and offline conversion imports.
• Build and maintain tags, triggers, and variables in Google Tag Manager (GTM), and partner with development teams to troubleshoot tracking discrepancies.
• Establish and enforce UTM tracking standards and naming conventions to ensure clean, consistent attribution across platforms and analytics.
• Design and run structured split tests (ad copy, landing pages, bidding strategies, audiences, and creative) and turn results into scalable wins.
• Manage bidding strategies (tCPA, tROAS, Maximize Conversions), budgets, and pacing to hit efficiency and volume goals.

Requirements

• Strong sense of ownership and accountability for results.
• Proactive, self-starter mindset with a bias toward action and growth.
• Expert-level knowledge of Google Ads and Microsoft Advertising.
• Deep understanding of direct response marketing principles and performance KPIs.
• Technical proficiency with pixel and CAPI tracking, Google Tag Manager, and UTM tracking.
• Working knowledge of GA4 and multi-channel attribution.
• Strong mathematical and analytical skills; advanced Excel/Google Sheets.
• Test-and-learn mindset with a solid grasp of split-test design and statistical significance.
• Excellent written and verbal communication skills.
• Ability to work in a fast-paced environment and manage multiple priorities.

Preferred

• Bachelor’s Degree in Marketing, Business, or a related field.
• Experience in direct-to-consumer e-commerce, ideally health & wellness, beauty.
• Experience managing high-spend, multi-brand accounts.
• Familiarity with SQL or BI tools (e.g., BigQuery, Looker Studio).
• Working knowledge of Salesforce.
• Google Ads certifications (Search, Video, Display) (preferred)
• Microsoft Advertising certification (preferred)

Benefits

• Comprehensive Healthcare Coverage – We cover 100% of premiums for employee-only medical, dental, and vision plans.
• Bonus Opportunities – Earn more with both annual and monthly bonus programs tied to performance.
• Investing in Your Future – We match up to 3.5% of your 401(k) contributions and offer a company-sponsored Employee Stock Ownership Plan (ESOP), helping your retirement savings grow alongside the company. Learn more.
• Work-Life Balance – Start your first year accruing up to 15 days of vacation, plus 6 paid sick and mental health days.
• Well-Being Support – Take advantage of our Employee Assistance Program, company closure dates, free weekly yoga and meditation classes, and expanded mental health benefits—we take a holistic approach to your well-being.
• Career Growth – Grow with us through our mentorship program, continuous learning opportunities, and performance-based pay increases designed to help you advance.
• Make an Impact – Give back through our charity sponsorships. Together, we’ve donated over $9 million to communities worldwide.
• Additional Benefits - Cell/internet reimbursement, free employee products, annual events, and more!
• To read more about our Perks & Benefits, click here .