Responsibilities

• Technical SEO & Site Architecture - Develop and maintain the technical SEO roadmap supporting Tipalti’s global organic growth strategy.
• Technical SEO & Site Architecture - Identify opportunities to improve crawlability, indexing, internal linking frameworks, schema implementation, and site architecture.
• Technical SEO & Site Architecture - Conduct technical SEO audits to improve site health, page performance, and search accessibility.
• Technical SEO & Site Architecture - Partner with WebOps and engineering teams to guide implementation of technical SEO improvements.
• Technical SEO & Site Architecture - Ensure site structure supports scalable search journeys across high-intent product and solution categories.
• Product & Pillar Strategy - Lead organic search strategy for revenue-driving product and pillar pages across core Tipalti categories.
• Product & Pillar Strategy - Translate keyword demand, paid search insights, and market signals into content hierarchy and pillar frameworks.
• Product & Pillar Strategy - Identify opportunities to strengthen internal linking and topical authority across product and solution pages.
• Product & Pillar Strategy - Partner with CRO teams to improve search-driven conversion pathways and user journeys.
• Generative Engine Optimization (GEO) & AI Discovery - Develop strategies that improve Tipalti’s visibility across AI Overviews, answer engines, and generative search platforms.
• Generative Engine Optimization (GEO) & AI Discovery - Define frameworks for Generative Engine Optimization (GEO) across Tipalti’s web ecosystem.
• Generative Engine Optimization (GEO) & AI Discovery - Ensure site architecture and structured content support AI retrieval and machine-readable discovery.
• Generative Engine Optimization (GEO) & AI Discovery - Guide schema and structured data strategies that strengthen entity recognition and knowledge graph signals.
• Generative Engine Optimization (GEO) & AI Discovery - Monitor emerging AI search ecosystems and identify opportunities to strengthen Tipalti’s discoverability.
• Authority Building & Off-Page SEO - Develop strategies to strengthen Tipalti’s domain authority and trusted citations across the financial operations ecosystem.
• Authority Building & Off-Page SEO - Identify opportunities to increase visibility across industry publications, SaaS directories, analyst reports, and trusted finance media.
• Authority Building & Off-Page SEO - Partner with PR, agencies, and marketing teams to operationalize authority-building initiatives.
• Authority Building & Off-Page SEO - Support backlink and citation strategies that strengthen both search rankings and AI discovery signals.
• Cross-Channel Search Strategy - Align organic search strategies with paid search insights and high-value demand signals.
• Cross-Channel Search Strategy - Partner with SEO content teams to ensure pillar and product pages are supported by optimized content ecosystems.

Requirements

• 7+ years of experience in SEO, organic growth strategy, or web strategy, preferably within B2B SaaS or technology companies.
• Strong expertise in technical SEO, site architecture, crawlability, indexing, and search infrastructure.
• Experience developing and executing SEO strategies for product-led or B2B SaaS organizations, particularly across high-intent product and solution pages.
• Deep understanding of search intent, content architecture, topical authority, and internal linking frameworks that drive scalable organic growth.
• Proven ability to develop and influence SEO roadmaps and strategic initiatives aligned with broader marketing and demand generation goals.
• Experience managing or influencing SEO program budgets, including agencies, platforms, and growth initiatives.
• Experience working with WebOps, engineering, or development teams to guide implementation of technical SEO improvements across complex websites.
• Strong familiarity with JavaScript-based websites and modern rendering frameworks, including how search engines crawl, render, and index JS-driven content.
• Experience performing technical SEO audits, including analysis of crawl behavior, page performance, redirects, canonicalization, and structured data.
• Strong knowledge of schema and structured data strategies that improve machine readability, entity recognition, and search visibility.
• Familiarity with modern search ecosystems including AI Overviews, answer engines, and generative search platforms.
• Experience using SEO and analytics platforms such as Google Analytics, Google Search Console, Looker Studio, Ahrefs, SEMrush, Screaming Frog, and Sitebulb.
• Familiarity with AI visibility and discovery platforms such as Profound or similar tools used to track brand presence across AI-driven search ecosystems.
• Experience building or working with AI agents, AI-assisted workflows, or automation frameworks that support SEO research, competitive analysis, or discovery monitoring.
• Strong analytical mindset with the ability to translate search insights into site architecture improvements, pillar strategies, and scalable organic growth initiatives.
• Proven ability to work cross-functionally across marketing, WebOps, product, and analytics teams to drive search performance improvements.

Preferred

Benefits

• Hybrid working model that requires you to be in the Plano, TX office on Monday, Tuesday, and Thursday
• Competitive salary and equity
• Matching 401K
• Extended benefits, Employee Assistance Program, life insurance, AD&D, LTD
• 15 days of PTO
• Subsidized lunch on office days
• Fresh fruit, snacks & drinks in office
• Phone/internet allowance
• Regular company-wide social events
• Multiple ERG groups celebrating our diversity and creating an inclusive culture