Responsibilities

• Execute, manage, and optimize paid search campaigns and emerging AI-powered search initiatives to drive business results
• Analyze campaign performance, identify trends and opportunities, and develop data-driven recommendations to improve outcomes across retail, pharmacy, and clinic business lines
• Leverage available data sources and analytical tools to evaluate performance, develop hypotheses, and support testing strategies focused on incremental growth
• Partner with SEO, Marketing, Analytics, and Media teams to support integrated search strategies and align initiatives with business objectives
• Communicate performance insights, optimization recommendations, and test results to stakeholders while contributing to the evolution of the Search Center of Excellence

Requirements

• 2+ years of paid search experience supporting results-driven SEM programs
• Working knowledge of search automation, audience targeting, privacy regulations, and Smart Bidding strategies, including tCPA and tROAS optimization within Google Ads
• Strong analytical skills with proficiency in Microsoft Excel and the ability to translate data into effective PowerPoint presentations and recommendations
• Demonstrated communication, organization, and collaboration skills, with the ability to work effectively in cross-functional environments
• Ability and willingness to work onsite 1 to 2 days per week to collaborate with team members
• Education: High School Diploma, GED, or equivalent

Preferred

• Experience with SEM platforms and tools such as Microsoft Ads (Bing), SA360, Skai, Yelp, Apple Search Ads, Adobe, or similar technologies
• Experience developing performance analyses and marketing reports that drive SEM optimization and efficiency
• Familiarity with AI-powered search products and campaign types, including Performance Max (PMax), Demand Gen, AI Max, and related solutions
• Strong project management, problem-solving, and multitasking abilities, with a demonstrated capacity to work independently and collaboratively
• Retail experience, SEO knowledge, holistic search strategy experience, and/or healthcare industry experience
• Bachelor's degree

Benefits

• medical, dental, and vision coverage, paid time off, retirement savings options, wellness programs, and other resources, based on eligibility.