Senior Search Engine Optimization & AEO Specialist

Westlake, OH (On-site)

Salary Not AvailableSenior Level2+ years expFull time

Posted 2 months ago

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Job Summary

Own end-to-end SEO and AI-driven visibility for ChoiceLocal franchises, balancing technical SEO, content optimization, and local presence to lift rankings, traffic, and qualified leads.

  • Growth engine: Manage on-page, structured data, and technical best practices across traditional search and AI answer engines.
  • Content & intent: Research keywords, entities, and intent; publish content aligned with search and AI answer goals.
  • Local & collaboration: Maintain local listings/reviews and partner with internal teams to implement improvements and measure impact.

Job Description

  • Execute SEO and AEO strategies that increase rankings, traffic, and qualified leads.
  • Optimize websites for both: Traditional search engines (Google, Bing, etc.) and AI-powered answer engines and generative search experiences.
  • Manage local listings, review management, and on-page optimization.
  • Conduct keyword, intent, and entity research to identify optimization opportunities.
  • Create, optimize, and publish content aligned with search and AI answer intent.
  • Implement structured data, schema, and technical SEO best practices.
  • Monitor performance using analytics and SEO tools.
  • Identify opportunities to improve visibility in featured snippets, AI summaries, and answer engines.
  • Collaborate with internal teams to implement technical and content improvements.
  • Track and report on KPIs tied to rankings, visibility, and lead generation.
ChoiceLocal logo

ChoiceLocal

ChoiceLocal is a digital marketing agency specializing in franchise systems. Today we work with almost 60 franchise systems. We drive new customers as well as qualified job applicants to our partners via industry-leading digital marketing, amazing customer service and technology. We offer a unique set of services to franchisors and franchisees driving new customers, new hires, and new franchisees.Our typical franchisee receives $15.54 back for every $1 in marketing investment they make with us and a doubling of job applicant volume at the same or better hiring rates.We are a purpose-driven business and our stated company mission is: Help Others. Our mission is rooted in faith. 10% of our profits are donated to help kids in need through donations we make directly to the Benjamin Isaac Foundation, named after the late unborn son of Joe and Becky Soltis. Joe Soltis is the founder of ChoiceLocal.ChoiceLocal is an Inc. 5000 fastest growing company in America and is rated as a top workplace for 6 consecutive years.

Founded in 2014
Westlake, Ohio, USA
85 employees (35 in marketing)

Traffic Signals

Monthly Visitors
4.9K
Traffic Source Mix
Search
30.6%
Direct
45.9%
Referral
7.9%
Social
13.7%
Paid
1.6%

Headcount Trend

Current headcount: ~83

Marketing Team

Marketing Team Size
35 (41% of company)