Responsibilities

• Campaign Development
• Develop campaign concepts, messaging, and plans for marketing initiatives tied to retail customers and retail partners
• Write creative briefs and coordinate promotional materials and point-of-sale assets for retail campaigns
• Build retail campaign timelines and execution strategies to ensure successful, on-time delivery across retail and eCommerce partners
• Retail Execution & Merchandising
• Own the project management of every retail marketing campaign, turning the campaign plan into a detailed execution timeline
• Coordinate merchandising initiatives, promotional planning, and in-store marketing materials with retail partners
• Plan and manage in-store product and merchandising events with retailers, including logistics, staffing, materials, and on-site execution
• Manage vendor relationships and production timelines for retail marketing assets, ensuring brand consistency and on-time delivery
• Manage day-to-day execution of retail marketing initiatives across retail media, in-store, and digital channels, ensuring campaigns launch on schedule and as planned

Requirements

• 7-10+ years of experience in retail marketing or channel marketing, ideally in CPG, health & wellness, or consumer products
• Proven track record leading retail marketing campaigns, promotional initiatives, and merchandising programs across national retail and eCommerce partners
• Extensive experience working with or alongside Retail Account Managers, brokers, or retail partners
• Demonstrated ownership of retail marketing budgets, with the ability to plan spend, track variances, and make trade-off decisions across multiple concurrent campaigns
• Strong vendor and project management skills, with experience coordinating point-of-sale materials and campaign timelines
• Comfortable operating as a strategic partner to Retail Account Managers and leadership, not just an execution resource – able to influence retail marketing approach and priorities
• Experience mentoring or guiding junior marketing or project coordination staff a plus
• Familiarity with CRM and project tracking tools (e.g., Salesforce, Asana, Monday.com, or similar)
• Excellent written and verbal communication skills, with the ability to keep cross-functional teams aligned
• A proactive, detail-oriented approach and comfort working in a fast-paced, growing environment

Preferred

• Experience mentoring or guiding junior marketing or project coordination staff a plus

Benefits

• Medical, Dental, Life Insurance
• 401K with company matching
• 4 weeks accrued PTO
• Employee discounts
• Fast-paced environment
• Purposeful mission for health and wellness