Responsibilities

• Work cross-functionally and independently to develop and execute a calendar of community events, including fun runs, training groups, wellness workshops, product trials, local race support, Brooks Run Club activities, and seasonal activations.
• Partner with local run clubs, race directors, fitness influencers, and nonprofit organizations to amplify event impact and store visibility.
• Serve as on-site lead for all events – ensuring smooth logistics, high energy, and strong representation of our brand values.
• Leverage customer and team feedback to continuously improve event experiences.
• Champion the store’s brand presence in the local market through innovative grassroots marketing.
• Work closely with the regional and HQ Marketing teams to localize national campaigns and product launches.
• Identify and cultivate local brand ambassadors, running leaders, and athlete advocates.
• Act as the in-market expert on what resonates locally – delivering insights on trends, competitor activity, and community needs.
• Create compelling, local-first social media content (in partnership with the corporate Loyalty, PR, and Event Marketing teams) to promote events, tell community stories, and spotlight store experiences.
• Own email outreach and local event promotion strategies with a focus on conversion and attendance through work with the corporate Customer Relationship Management (CRM) team.

Requirements

• Bachelor’s degree in Business, Marketing, or related field; equivalent combination of education and years of experience can be considered in lieu of degree(s)
• 3+ years of experience in community marketing, relevant brand owned retail, event coordination, or retail marketing; experience working in specialty retail ideally in performance, lifestyle, or outdoor brand setting, preferred
• Proficient in event planning, grassroots outreach, and social media engagement
• Experience managing local partnerships or grassroots ambassador programs
• Familiarity with Canva, Eventbrite, Mailchimp, and Instagram for business
• Background in fitness coaching, running leadership, or nonprofit community organizing
• Ability to lift up to 50 lbs. and stand for extended periods
• Comfortable working evenings and weekends to support community events
• Self-starter with a strong sense of ownership and initiative
• Strong organization skills with the ability to juggle multiple projects and timelines

Preferred

• Experience working in specialty retail ideally in performance, lifestyle, or outdoor brand setting, preferred
• Background in fitness coaching, running leadership, or nonprofit community organizing
• Passionate participation in Brooks’ sports activities a plus, overridden by the ability to understand and empathize with the runner in order to develop loyal, engaging relationships with our customers and the Brooks community
• Embraces and lives the Brooks values!

Benefits

• Benefits - including medical, dental, vision, life and AD&D insurance, disability insurance, HSA and employer contribution, FSA, family & fertility assistance, 401K Savings Plan and match, employee assistance program, and transportation assistance.
• Bonus - In addition to base pay, Brooks employees may also be offered an annual bonus based on company performance.
• Paid Time Off - Brooks offers a generous paid time off package, paid holidays, paid sick and parental leave.
• Perks - including product discounts and giveaways, employee recognition, and fitness discounts