Senior Regional Marketing Specialist

Responsibilities

• Support planning and execution of demand generation programs, including BANT qualified programs, webinars, and virtual summits.
• Coordinate end-to-end logistics for customer events and webinars to actively engage target customers and drive pipeline.
• Implement segment-specific marketing initiatives tailored to unique account requirements, customer personas, and regional market nuances.
• Partner with sales and analytics teams to identify high-potential strategic accounts for targeted marketing efforts.
• Execute hyper-targeted ABM campaigns for top-tier accounts, aligning personalized messaging and offers with sales objectives.
• Deploy multi-channel content designed to address specific audience pain points and deliver measurable pipeline growth.
• Collaborate with regional sales leadership to coordinate CXO engagement events that foster meaningful executive conversations.
• Contribute to thought leadership initiatives that build sustained, long-term CXO relationships across key market segments.
• Serve as the regional liaison across internal hubs, including global media, data/insights, and ABM teams.
• Manage external vendor relationships to ensure seamless, high-quality event and demand generation program execution.

Requirements

• 3-5+ years of experience in field, channel, demand generation, or campaign marketing.
• Proven track record of executing quarterly demand generation plans and managing virtual and in-person event logistics.
• Hands-on experience with marketing technology and CRM platforms, specifically SFDC, Marketo, ON24, and Zoom.
• Strong stakeholder management and communication skills to effectively collaborate across regional and global teams.
• Data-driven mindset capable of translating complex campaign metrics into actionable insights.
• Highly organized self-starter capable of managing competing priorities and tight deadlines in a fast-paced environment.
• Bachelor’s Degree in a relevant field such as Marketing, Business, or Communications.
• Ability to travel approximately 25% of the time for events and strategic meetings.
• Ability to work out of our Santa Clara office.

Preferred

• Prior marketing experience within the cybersecurity or broader technology industries.
• Demonstrated passion for leveraging AI tools to improve day-to-day workflows and campaign execution.