Responsibilities

• Strategic Regional Leadership & Alignment - Own the regional strategy: Act as the primary architect for Deepki’s North America marketing engine, translating global initiatives into a cohesive AI-enabled regional marketing plan that drives pipeline and revenue. - Market Positioning: Serve as the guardian of Deepki’s reputation in North America. You will localize global strategy, ensuring our value proposition—from sustainability compliance to broad asset performance—resonates with modern real estate and financial stakeholders. - Local Thought Leadership & Brand Amplification: Partner closely with the global Brand Communication team to identify, secure, and leverage high-profile local speaking opportunities, positioning Deepki’s regional experts as the definitive voices on real estate decarbonization. - Voice of the North America Market: Be the voice of the North America market, sharing critical insights with global marketing, delivery, sales, and product teams to shape our regional roadmap. - Cross-Functional Leadership: Act as the creative bridge across the organization. You will collaborate seamlessly with Sales, ADR and Delivery teams, fostering a "one-team" culture that turns cross-functional insights into market-winning collaboration.
• Execution & Growth Engines - Strategic Sales Partnership: Partner intimately with North America Sales leadership to define territory plans, align on account segments, and enterprise buyer personas, ensuring marketing and sales are perfectly synced. - Orchestrate High-Impact ABM: Pioneer our 1:1 and 1:few Account-Based Marketing programs. You will be the architect of high-value AI-enabled experiences that penetrate our top strategic and enterprise accounts, driving both pipeline velocity and deep-rooted customer relationships. - Innovative Campaigns: Bring innovation to the marketing mix by using AI to design and deliver integrated, multi-channel campaigns that elevate our brand and capture market interest. You will blend digital execution with high-touch events, identifying, negotiating, and maximising high-ROI event and industry sponsorships. - AI-Driven Intelligence & Operations: Leverage AI-enabled tools to monitor market dynamics, competitive intelligence, and predictive account behavior, translating these insights into proactive, targeted marketing strategies while automating manual processes. - Partnerships & Co-Marketing Engine: Collaborate with our channel partners, alliance networks and local institutional bodies to design and execute high-impact joint initiatives, including webinars, executive events, and co-led ABM plays. - Thought Leadership Localization: Collaborate with Global Brand and Content teams to adapt global assets into high-relevance content tailored specifically for the North America regulatory and market landscape.
• Lifecycle & Performance - Customer Lifecycle Strategy: Build a comprehensive lifecycle program that supports the customer journey post-acquisition, including driving expansion and cultivating customer advocacy to turn satisfied customers into long-term strategic partners and industry champions. - ROI-Driven Growth: Operate with an AI-empowered, outcome-oriented growth mindset. You will shift from vanity metrics to an ROI-driven operating rigor, ensuring every campaign and program directly contributes to sales pipeline, revenue, and market reputation.

Requirements

• 6+ years of B2B Marketing experience, with a proven track record of scaling demand in regional roles, ideally within SaaS or high-growth tech environments.
• Experience with complex, multi-stakeholder enterprise sales cycles.
• ABM Mastery: Deep, hands-on experience building successful ABM programs that have directly influenced enterprise pipeline and revenue.
• Creative Problem Solver: Not just "doing marketing," but innovating the marketing mix. You know how to take complex, multi-stakeholder enterprise cycles and simplify them into compelling, creative narratives.
• AI-Integrated Marketing Ecosystems: Go beyond basic AI usage; you architect AI-integrated marketing ecosystems to scale personalization, automate operational workflows, and optimize resource allocation, while maintaining event planning mastery and navigating local institutional partnerships.
• Collaborative Influence: Exceptional ability to build relationships across both regional teams (Sales, Delivery) and global corporate functions (Marketing & Communications, Product) . You are a cross-functional glue who can manage multiple stakeholders, bring teams together and respect corporate governance.
• AI-first, Data-Driven, Performance Mindset: Hands-on experience with AI/Salesforce/HubSpot and an analytical approach to attribution and performance reporting. You don\'t just track metrics; you optimize for business impact and ROI.
• Passion for the Mission: Genuine excitement about real estate decarbonization and the role technology plays in the transition to net-zero. Experience in real estate is a strong plus.
• Willingness to travel within North America to support events and partner activities.

Preferred

• Real estate decarbonization experience or interest