Responsibilities

• Identify, develop, and implement an impactful engagement strategy with disease-state Key Thought Leaders (KTLs) in their assigned region that drives appropriate advocacy for OGSIVEO and future NF1-PN brands; generate insights that inform brand strategy and positioning.
• Represent SpringWorks and the brand as the critical point of contact with KTLs and Medical Experts and serving as the liaison for the Executive team at key prioritized congresses throughout the year (e.g., ASCO, CTOS, etc.).
• Create and maintain accurate and detailed KTL and key stakeholder lists, engagement strategy and action plans to contribute to brand lifecycle management.
• Appropriately mobilize thought leaders to their community peers in oncology clinics across the region.
• Working with Brand and Regional Marketing, implement and measure national and regional congress strategy with a particular focus on recruiting, organizing, and moderating the meetings and discussions with KTLs to advance business objectives.
• Identify and implement innovative Peer-to-Peer KTL programming to drive uptake of brand into the marketplace and effectively manage and lead key Peer-to-Peer Agency relationships.
• Monitor regional market trends and make real-time updates to KTL engagement plans to support business objectives.
• Working with Sales and Marketing, identify NF1-PN thought leaders who are appropriate for promotional speaker programs, advisory boards, conferences, and home-office training / meetings.
• Foster and lead productive business relationships with Sales Leadership and TBM Team, Marketing, Market Access, Medical Affairs, and other relevant functions.
• Work closely with the broader Commercial team to ensure alignment on the implementation of programs and marketing strategies and tactics.

Requirements

• BA/BS degree required
• 9+ years (or 7+ years with advanced degree) proven experience in pharmaceutical and/or healthcare industry brand marketing and sales (preferred)
• Proven successful track record of relationship building with external stakeholders, while extracting insights that are relevant for the business strategies and ongoing plans.
• Direct Thought Leader Engagement experience
• Experience with Veeva Vault and PromoMats preferred
• Understanding of US Oncology landscape including Community Oncology and Academic Oncology dynamics, GPOs, Payer landscape, Specialty Pharmacy stakeholders
• Experience across multiple promotional channels (P2P, Personal, Non-Personal, Patient Marketing)
• Successful track record in understanding the US regulatory environment and navigating the MLR review process
• Ability to effectively access, interact with, and influence various internal and external audiences as needed to support strategic initiatives, goals, and objectives
• Strong scientific acumen

Benefits

• We offer best-in-class benefits for our team of SpringWorkers who work with urgency on behalf of patients suffering from devastating diseases.