Responsibilities

• Develop and execute earned media strategies across grooming, personal care, men’s & women’s lifestyle, health & wellness, and consumer media
• Pitch stories, build journalist relationships, and secure consistent, high-quality press coverage
• Identify and manage sponsored content opportunities on key platforms (e.g. relevant editorial and affiliate sites) when paid placement makes strategic sense
• Track and report on PR performance (coverage quality, reach, share of voice, sentiment, etc.) and use insights to improve over time
• Identify and collaborate with experts such as dermatologists, grooming specialists, wellness and lifestyle experts, and health professionals to build credibility
• Develop expert-backed narratives and campaigns that reinforce trust in our products
• Turn these partnerships into earned media—expert endorsement should generate stories, not just sit on a website
• Identify and develop partnerships with nonprofit, charitable, and social impact organizations that align with our mission
• Build relationships with relevant communities and third-party organizations to expand brand presence
• Support cause-driven campaigns that reinforce brand purpose and generate earned coverage

Requirements

• 5+ years in Public Relations, Communications, or Media Relations with proven success securing earned media coverage in North America
• You’ve worked with consumer brands that understand culture—ideally in personal care, grooming, beauty, lifestyle, health, or DTC
• You have experience building partnerships with experts, institutions, or nonprofits, not just pitching journalists
• You have excellent written and verbal communication skills —you can craft a compelling pitch and represent a brand professionally
• You’re organized, proactive , and able to manage multiple partnerships and projects at once
• You’re passionate about personal care, wellness, or consumer brands that make everyday life better