Responsibilities

• Plan, develop, organize, implement, evaluate, and direct facility marketing and public relations programs designed to maintain and increase census.
• Promote Victorian Post Acute’s programs, services, accomplishments, and community involvement.
• Develop and maintain positive relationships with residents, families, healthcare professionals, referral sources, community organizations, civic leaders, and other stakeholders.
• Participate in community and civic organizations to increase facility visibility, engagement, and charitable involvement.
• Coordinate with news media regarding positive facility developments, new programs, events, and promotions.
• Monitor media coverage and keep the Administrator informed of public information that may affect the facility.
• Ensure all public-facing materials—including brochures, information packets, manuals, newsletters, announcements, and other communications—are accurate and current.
• Organize and maintain effective internal communications through bulletin boards, newsletters, committee meetings, announcements, and other appropriate channels.
• Create and maintain an atmosphere of warmth, personal interest, professionalism, and positive emphasis throughout the facility.
• Provide creative marketing and communications support to the Activities and Social Services departments for resident programs, events, and publications.

Requirements

• Experienced in healthcare, senior living, skilled nursing, post-acute care, or a related field
• Results-oriented and motivated by census growth and relationship development
• An excellent communicator and professional representative of the organization
• Creative and proactive in developing marketing initiatives and community partnerships
• Highly organized and able to manage multiple priorities
• Comfortable working with leadership, interdisciplinary teams, residents, and families
• Knowledgeable about confidentiality, resident rights, and healthcare privacy requirements
• Compassionate, approachable, and committed to creating a positive resident and family experience

Benefits

• Full Benefits Package
• Leadership opportunity with visibility across the organization
• Opportunity to make a meaningful impact on residents, families, and the community