Responsibilities

• Leads always-on PR by conducting proactive and reactive media monitoring and social listening to identify timely insights, themes, and trends emerging in culture to act on in real-time (ex: news jacking) and drive cultural relevance.
• Has an earned-first mindset and can deliver and execute ideas, in partnership with the Consumer PR team and the Social Media team, that drive earned media based on the insights and themes they identify.
• Establishes our Global PR insights, measurement, and analytics program globally, building templates, processes, and reports.
• In collaboration with internal partners (ex: Regional PR teams, Global Brand Insights, Social Insights) and external PR agency to deliver quarterly Global PR reports and all global campaign and initiative-specific reporting with a focus on meaningful insights and analysis that can shape future strategies.
• Sets the strategy for what key indicators we measure across all global initiatives and the recommended KPIs, while regularly tracking progress towards goals.
• Provide regional PR teams with guidance and support on earned media insights, measurement and analytics.
• Manage and oversee our media monitoring management tool, as well as identify additional tools to help further improve our insights and analytics capabilities.
• Tracking competitor earned media activity and sharing learnings and insights back with cross functional partners and leadership
• Provide operational support to the global PR team as needed.

Requirements

• 7-10 years of professional experience in public relations, media monitoring, social listening, and analytics.
• Proficient knowledge and hands-on experience with media monitoring, social listening and reporting tools, specifically Meltwater and Muckrack, along with Sprinklr, Brandwatch, Netbase and TalkWater from a social listening perspective.
• Experience writing Boolean logic and query-based searches.
• Experience creating reports and visualizations in PowerPoint, Keynote and Excel.
• A news and culture expert who knows what’s taking place across fashion, sports, lifestyle, and entertainment.
• Excellent written and verbal communication skills, strong presentation skills, and ability to isolate takeaways for leadership.
• Able to quickly and easily develop relationships with people across cultures and geographies.
• Bachelor’s degree in public relations or related discipline. Fluent in English.

Benefits

• Extended health and dental benefits, and mental health plans
• Paid time off
• Savings and retirement plan matching
• Generous employee discount
• Fitness & yoga classes
• Parenthood top-up
• Extensive catalog of development course offerings
• People networks, mentorship programs, and leadership series (to name a few)