Senior Public Relations Account Executive

Boston, MA (Hybrid)

$70K/yr – $90K/yrSenior Level4+ years expFull time

Posted 12 hrs ago

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Job Summary

Own the earned media program for B2B technology accounts, leading strategy, execution, and optimization across PR channels while mentoring junior staff and guiding client counsel.

  • Lead campaign strategy, story angles, and coverage with top-tier press.
  • Provide proactive updates, performance analysis, and tactical recommendations.

Job Description

Responsibilities

  • Own the earned media program for assigned accounts, leading campaign strategy, execution, and optimization across integrated PR channels.
  • Develop high-impact story angles and proactively secure coverage with top-tier business and trade press
  • Review and edit deliverables from associate staff, ensuring accuracy and alignment with client messaging
  • Draft sophisticated content, including press releases, bylined articles, social content and speaking/award submissions
  • Deliver concise, insightful and proactive updates and counsel to clients, on calls and in written correspondence
  • Analyze campaign performance against goals and recommend new or adjusted tactics to achieve success
  • Assist account management with strategic planning and measurement
  • Partner with account management to ensure all integrated account activity happens on time and on budget
  • Mentor and coach associate staff, offering constructive feedback that builds skills and confidence
  • Contribute to new business initiatives, including brainstorming, proposal input, and pitch participation

Requirements

  • Bachelor’s degree in communications, public relations, journalism, marketing, English, or a related field
  • 4-5 years of PR agency experience, at least 1-2 of which should have been in B2B technology
  • Proven success in leading media campaigns and building strong press relationships
  • Excellent written and verbal communications skills, with the ability to handle complex, technical subject matter
  • Experience reviewing and providing constructive feedback on associate team members’ work
  • Strong organizational skills and the ability to manage multiple high-priority projects at once without sacrificing attention to detail
  • Collaborative leadership style with a focus on problem-solving and continuous improvement
  • Proficiency with Microsoft Office and Windows; familiarity with MuckRack a plus

Preferred

  • familiarity with MuckRack a plus.

Benefits

  • competitive benefits package, including health, dental and vision insurance; a 401(k) with a 3% Safe Harbor contributions; generous paid time off; hybrid work flexibility; and opportunities for professional development and career growth.
V2 Communications logo

V2 Communications

V2 Communications is the integrated communications firm for B2B, healthcare, and climate technology brands, redefining what it means to be a strategic communications partner. The agency helps brands navigate the complexities that define communications today to drive business success and growth. V2’s skilled professionals combine a business mindset and creative thinking to provide the strategic counsel, campaign ideas and results that make markets, shape market leaders, and build iconic tech brands.

Founded in 2006
Boston, Massachusetts, USA
58 employees (9 in marketing)

Traffic Signals

Monthly Visitors
4.8K
Traffic Source Mix
Search
33.3%
Direct
43.2%
Referral
5.9%
Social
16%
Paid
1.4%

Headcount Trend

Current headcount: ~58

Marketing Team

Marketing Team Size
9 (16% of company)
Marketing Roles Posted (Last 30 Days)
1

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