Senior Public Relations Account Executive at Press Hook | USA | $60K/yr – $80K/yr

Senior Public Relations Account Executive

USA (Remote)

$60K/yr – $80K/yrSenior Level5+ years expFull time

Posted 2 months ago

Job Summary

Own the end-to-end PR program for CPG and lifestyle brands, combining strategy, media relationships, and client guidance to drive measurable coverage and story credibility.

Strategic PR planning: Define and execute campaigns that win coverage across editors, influencers, and AI-powered lists.
Media relations: Build journalist and podcast outreach with precision and storytelling focus.
Client advisory: Guide clients through media trends, seasonal pitches, and competitive positioning.

Job Description

Own the end-to-end PR program for CPG and lifestyle brands, combining strategy, media relationships, and client guidance to drive measurable coverage and story credibility.

Strategic PR planning: Develop and implement PR strategies for CPG clients using AI-powered platform features and tailored storytelling.
Media relations: Build journalist and podcast outreach, targeting relevant outlets with precision.
Client advisory: Act as the day-to-day contact for clients, guiding media trends, seasonal pitching, and competitive positioning.
Content creation: Draft and refine press releases, pitches, and press kit materials with brand-aligned tone and accuracy.
Analytics & reporting: Monitor coverage and requests, using platform analytics to deliver actionable client insights.
Cross-team collaboration: Relay client feedback to product, marketing and tech teams to improve AI tools and PR workflows.

Requirements: 5+ years in PR/media relations with proven experience pitching CPG or lifestyle brands.
Strong written and verbal communication skills.
Comfortable working with AI tools and analytics platforms.
Demonstrated success managing client accounts and executing integrated PR campaigns.
Knowledge of current media trends, including influencer marketing, affiliate partnerships and emerging channels.
Bachelor’s degree in PR, communications, journalism, marketing or a related field (advanced degrees/certifications in PR or digital marketing a plus).
Self-starter who thrives in a remote, fast-paced startup environment; ability to work independently and collaborate across teams.

Advanced degrees/certifications in PR or digital marketing a plus

Benefits: Competitive salary ($60K-$80K) commensurate with experience, plus benefits.
Professional development opportunities and clear pathways for career advancement.
An entirely remote, collaborative, tech-forward work environment where you can influence the evolution of media storytelling and AI-powered PR tools.

Press Hook

Press Hook is the first media relations platform that connects media to brands and publicists at scale. We help thousands of brands, publicists, and journalists collaborate with each other to facilitate newsworthy stories.By streamlining and digitizing the processes of an antiquated industry, we are making the news cycle stronger and more reliable. Our communication platform matches brands with top journalists who are more likely to write about their products and services. Journalists spend less time sifting through irrelevant pitches while diversifying their sources, and brands get the timely earned media coverage they deserve. The Press Hook unlocks a new marketing channel for the 70 percent of small businesses who need press but don't have the resources for proper media exposure. We are on a mission to help diverse, minority and small businesses gain brand awareness in top media publications with our innovative technology-driven solutions.

Founded in 2020

Atlanta, Georgia, USA

15 employees (4 in marketing)

www.presshook.com