Senior Programmatic Strategist

USA (Remote)

Salary Not AvailableSenior Level4+ years expFull time

Posted 2 months ago

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Job Summary

Own the programmatic strategy and client partnership lifecycle across channels, turning data-driven insights into scalable campaigns and strategic audience partnerships.

  • Lead cross-functional programmatic programs, onboarding new accounts, and optimizing campaigns with data integrations and advanced measurement.
  • Shape audience strategy and vendor partnerships while advising clients with strategic guidance and performance insights.

Job Description

  • Lead and drive strategic collaboration with cross-functional teams, guiding and aligning specialists, planning teams, marketing sciences, and account teams to develop and execute highly sophisticated programmatic strategies
  • Provide senior-level insights and guidance to shape overall programmatic direction, ensuring alignment with organizational goals and industry best practices
  • Design and implement comprehensive programmatic campaign strategies across a range of channels, including mobile, display, video, CTV, DOOH, and audio, demonstrating advanced understanding and expertise in programmatic advertising methodologies
  • Oversee the onboarding of new programmatic accounts and campaigns within DSPs, employing advanced strategies and leveraging cutting-edge technologies
  • Spearhead the identification of strategic audience segments and establish key data partnerships to optimize addressable campaigns and enhance targeting precision
  • Foster relationships and negotiate with high-profile media vendors and networks to curate media inventory that aligns with campaign objectives and target audiences
  • Serve as the primary point of contact for programmatic communications, acting as the subject matter expert and trusted advisor to clients
  • Provide strategic guidance and consultation to clients, demonstrating a deep understanding of their businesses and industries
  • Collaborate with marketing and analytics teams to integrate advanced reporting APIs and optimize campaign performance through data-driven insights
  • Implement and oversee robust data integration strategies to enhance campaign efficiency and effectiveness

Headcount Trend

Current headcount: ~1

Marketing Team

Marketing Team Size
1 (100% of company)