Senior Program Manager, Demand Generation at Relativity | Colorado Springs, CO | $128K/yr – $192K/yr

Senior Program Manager, Demand Generation

Colorado Springs, CO (Hybrid)

$128K/yr – $192K/yrSenior Level7+ years expFull time

Posted 2 months ago

Job Summary

Own the integrated demand-gen engine for a B2B SaaS product suite, aligning product funnels with trials and revenue outcomes while running paid media, content, and SEO with a data-forward mindset.

Demand-gen ownership: drive trials, demos, CAC, ACV, and LTV across products
Channel and content discipline: paid search/social, SEO, Webflow site, and editorial ops
Systems and insights: HubSpot CRM, attribution, data from BigQuery/GA4/Looker, and AI-driven automations

Job Description

Define demand generation strategy across products and drive trials, demos, CAC, ACV, and LTV
Own and optimize paid search and paid social campaigns across Google Ads, Microsoft Ads, Meta, LinkedIn, Reddit, and OpenAI
Advise leadership on funnel health, channel ROI, and investment prioritization
Identify and run experiments and big bets to drive step-change growth, from hypothesis to execution and reporting
Own our Webflow site: strategy, page edits, CMS updates, and new page launches
Define and drive the SEO and AEO content strategy, including the competitor comparison hub and LLM citation visibility program
Run editorial operations for two founder Substacks and bi-weekly newsletters
Oversee contractors for SEO/AEO execution and social content production
Own HubSpot as the system of record: contact management, lifecycle stages, routing logic, and lead flow
Design and build onboarding, nurture, sales, and marketing email sequences across both products

Relativity

At Relativity, we make software to help users organize data, discover the truth, and act on it. Our SaaS product, RelativityOne, manages large volumes of data and quickly identifies key issues during litigation and internal investigations. We have more than 300,000 users in approximately 40 countries serving thousands of organizations globally primarily in legal, financial services and government sectors, including the U.S. Department of Justice and 198 of the Am Law 200.

Founded in 2001

Chicago, Illinois, USA

1.8K employees (126 in marketing)

www.relativity.com