Responsibilities

• Act as a Product Owner for digital advertising and marketing platforms, driving end-to-end product lifecycle from ideation to delivery.
• Define and manage product backlogs for solutions across: Digital advertising platforms (Search, Display, Social, Programmatic); Marketing automation and campaign management systems; Customer segmentation and targeting tools
• Lead the design and enhancement of ad products, campaign workflows, and marketing strategies to maximize ROI and customer engagement.
• Collaborate with marketing, analytics, and engineering teams to: Translate business and campaign goals into scalable product features; Incorporate data-driven insights into product decisions
• Drive integration with ad tech and martech ecosystems, such as: Google Ads, Meta Ads, DSPs, CDPs; Marketing automation tools (Salesforce Marketing Cloud, Adobe Experience Cloud)
• Own product roadmap, prioritization, and delivery using Agile and Waterfall methodologies.
• Lead digital transformation initiatives focused on: Enhancing customer acquisition and retention; Improving campaign effectiveness and attribution
• Utilize Jira for backlog management, sprint planning, and progress tracking

Requirements

• Strong experience in Digital Advertising, AdTech, or Marketing Strategy platforms
• Hands-on exposure to: Campaign lifecycle management
• Hands-on exposure: Audience targeting and segmentation
• Hands-on exposure: Performance marketing and attribution models
• Hands-on exposure: Deep understanding of Agile frameworks (Scrum/Kanban) and product delivery processes
• Hands-on exposure: Advanced experience with Jira and Confluence
• Hands-on exposure: Strong knowledge of data-driven marketing, including A/B testing, analytics, and KPIs
• Experience working with cross-functional teams: Marketing, Data Science, Engineering, and Business stakeholders
• Ability to translate marketing strategies into technical product requirements
• Excellent communication skills across: Technical teams (developers, architects) and Business leadership and marketing stakeholders