Associate Director of Growth Marketing
Good Moose
USA (Remote)
$115K/yr - $140K/yrAgencyFull-timeMid level5+ years exp.
2 hrs ago
Senior Product Owner – Digital Advertising & AdTech
New York City, NY (On-site)
Salary Not AvailableSenior LevelFull time
Posted 4 months ago
Job Summary
Own and evolve digital advertising and marketing platform products, translating campaign goals into scalable features and end-to-end delivery across ad tech and martech ecosystems.
- Product ownership and backlog management for Digital advertising, Marketing automation, and audience targeting tools.
- Collaborate with Marketing, Analytics, and Engineering to turn business goals into measurable product features and data-driven decisions.
- Lead integration with Google Ads, Meta Ads, DSPs, CDPs, and marketing automation suites to maximize ROI and attribution.
Job Description
Responsibilities
- Act as a Product Owner for digital advertising and marketing platforms, driving end-to-end product lifecycle from ideation to delivery.
- Define and manage product backlogs for solutions across: Digital advertising platforms (Search, Display, Social, Programmatic); Marketing automation and campaign management systems; Customer segmentation and targeting tools
- Lead the design and enhancement of ad products, campaign workflows, and marketing strategies to maximize ROI and customer engagement.
- Collaborate with marketing, analytics, and engineering teams to: Translate business and campaign goals into scalable product features; Incorporate data-driven insights into product decisions
- Drive integration with ad tech and martech ecosystems, such as: Google Ads, Meta Ads, DSPs, CDPs; Marketing automation tools (Salesforce Marketing Cloud, Adobe Experience Cloud)
- Own product roadmap, prioritization, and delivery using Agile and Waterfall methodologies.
- Lead digital transformation initiatives focused on: Enhancing customer acquisition and retention; Improving campaign effectiveness and attribution
- Utilize Jira for backlog management, sprint planning, and progress tracking
Requirements
- Strong experience in Digital Advertising, AdTech, or Marketing Strategy platforms
- Hands-on exposure to: Campaign lifecycle management
- Hands-on exposure: Audience targeting and segmentation
- Hands-on exposure: Performance marketing and attribution models
- Hands-on exposure: Deep understanding of Agile frameworks (Scrum/Kanban) and product delivery processes
- Hands-on exposure: Advanced experience with Jira and Confluence
- Hands-on exposure: Strong knowledge of data-driven marketing, including A/B testing, analytics, and KPIs
- Experience working with cross-functional teams: Marketing, Data Science, Engineering, and Business stakeholders
- Ability to translate marketing strategies into technical product requirements
- Excellent communication skills across: Technical teams (developers, architects) and Business leadership and marketing stakeholders
Centraprise
At Centraprise, we foster a collaborative approach in delivering top-quality IT consulting and services to our clients. With a steadfast commitment to growth and innovation, we aspire to inspire the industry of tomorrow by providing cutting-edge solutions that drive productivity and quality.
Traffic Signals
Monthly Visitors
2.9K
Traffic Source Mix
Search
30.1%
Direct
45.8%
Referral
7%
Social
15.3%
Paid
1.5%
Headcount Trend
Current headcount: ~285
Links
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