Responsibilities

• Lead commercialization planning and go-to-market execution for new Device Manager portfolio products, software releases, and strategic enhancements.
• Develop and execute integrated product marketing and communications plans across promotional activities, digital channels, campaigns, sales initiatives, and customer engagement programs.
• Partner across Product Management, Medical Education, Communications, Clinical, Sales, and Marketing teams to ensure launch readiness and successful adoption throughout the customer journey.
• Establish launch objectives, adoption goals, and success metrics while driving organizational alignment around commercialization priorities.
• Serve as a strategic marketing partner to the Patient Care Systems organization, providing guidance on market opportunities, customer needs, positioning, messaging, and portfolio strategy.
• Translate complex technology capabilities into customer-centric benefits that improve clinical efficiency, operational performance, and patient care.
• Develop differentiated value propositions and messaging frameworks that resonate with clinicians, device clinic staff, administrators, health systems, and field teams.
• Act as the subject matter expert on customer needs, market dynamics, and competitive trends to influence business strategy and strengthen market leadership.
• Partner with product managers and business leaders to establish adoption targets and develop strategies that accelerate customer engagement, utilization, and long-term portfolio growth.
• Monitor adoption trends, campaign performance, and business metrics to identify opportunities, address barriers to adoption, and optimize marketing investments.

Requirements

• Requires a Baccalaureate degree and minimum of 4 years of relevant experience, or advanced degree with a minimum of 2 years relevant experience.

Preferred

• MBA or advanced degree.
• Experience supporting product launches, commercialization programs, or product lifecycle management initiatives.
• Experience with connected care, remote monitoring, software, digital health, or healthcare technology solutions.
• Experience developing executive-level presentations and business reviews.
• Familiarity with customer journey mapping, adoption analytics, and customer experience optimization.
• Experience working across global and regional marketing organizations.
• Knowledge of cardiac rhythm management, electrophysiology, remote monitoring, or related cardiovascular technologies.
• Demonstrated experience developing and executing marketing, commercialization, or go-to-market initiatives.
• Experience leveraging customer insights, market research, and competitive intelligence to influence business decisions and portfolio strategy.
• Strong written, verbal, presentation, and interpersonal communication skills.

Benefits

• Health, Dental and vision insurance , Health Savings Account , Healthcare Flexible Spending Account , Life insurance, Long-term disability leave , Dependent daycare spending account , Tuition assistance/reimbursement , Simple Steps (global well-being program).
• Incentive plans, 401(k) plan plus employer contribution and match , Short-term disability , Paid time off , Paid holidays , Employee Stock Purchase Plan , Employee Assistance Program , Non-qualified Retirement Plan Supplement (subject to IRS earning minimums) , and Capital Accumulation Plan (available to Vice Presidents and above, or subject to IRS earning minimums).
• Regular employees are those who are not temporary, such as interns. Temporary employees are eligible for paid sick time, as required under applicable state law, and the Employee Stock Purchase Plan. Some benefits may not apply to workers in Puerto Rico.