Own the DEM product marketing with a clear line of sight on real-user experience, latency visualization, network path analysis, and endpoint diagnostics.

• Lead product marketing for the DEM product line, with a focus on real-user experience, network path analysis, application responsiveness, and endpoint diagnostics
• Develop differentiated positioning and messaging that connects digital performance to business outcomes for network operations, service desk, and security audiences
• Translate technical features into compelling customer value, including latency visualization, network analysis, device telemetry, and SaaS performance insights
• Define buyer and user personas with an emphasis on hybrid work, secure access, and digital user experience use cases
• Partner with product, engineering, and sales to drive go-to-market readiness, including launches, competitive strategy, and enablement