Senior Product Marketing Manager, Yelp Host at Yelp, Inc | USA | $126K/yr – $236K/yr

Senior Product Marketing Manager, Yelp Host

USA (Remote)

$126K/yr – $236K/yrSenior Level5+ years expFull time

Posted 3 months ago

Job Summary

Own the data-driven GTM and market-sensing engine for Yelp Host, translating operator insights into rapid pilots, differentiated AI-native messaging, and cross-functional playbooks that scale into measurable ARR growth.

Lead qualitative/quantitative research to define ICPs, pricing, and product-market fit across restaurant operator segments.
Run structured pilots and quick hypothesis testing to validate go-to-market strategies and scale what works.
Build competitive intelligence and sales enablement assets to align product, marketing, and sales around clear value propositions.

Job Description

Lead qualitative and quantitative research programs to understand operator needs, product-market fit, and willingness to pay across segments.
Conduct in-depth customer interviews, surveys, and competitive analysis to generate actionable insights that influence product roadmap and GTM decisions.
Develop and maintain competitive intelligence resources including battlecards and market positioning frameworks.
Surface and document insights from customer and sales conversations to create a continuous feedback loop across product, marketing, and sales.
Help define and execute the GTM strategy for Yelp Host growth, including expansion into new verticals, contributing to ideal customer profile (ICP) development, messaging, and launch planning.
Define and test go-to-market hypotheses quickly — run structured pilots, capture learnings, and scale what works.
Develop pricing, packaging, and promotional strategies (i.e. limited-time offers, packaging, pilot programs) that drive acquisition, monthly recurring revenue (MRR) growth, and retention.
Partner with lifecycle, performance marketing, and creative teams to execute multi-channel GTM campaigns with clear KPIs and structured readouts that demonstrate progress against business outcomes to leaders and cross-functional partners.
Proactively identify and tap into resources across Yelp's broader organization to build capabilities and scale work that a small team couldn't do alone.
Develop and iterate on audience-specific positioning and messaging for AI-native capabilities — including voice AI — translating technically complex features into clear, compelling value propositions that differentiate Yelp Host across restaurant operator segments and use cases.