Responsibilities

• Positioning & Messaging: Own how we describe Workstream on the website, in decks, and in the first 30 seconds of every sales call. Test our biggest narrative question, restaurant-first vs. the broader frontline-workforce story, with real experiments, not opinions.
• Product Launches: Run end-to-end GTM launches for new products, including our AI assistant for frontline teams and our expanding payroll suite: messaging, launch plan, pricing & packaging input, and post-launch iteration.
• Sales Enablement: Build the battlecards, competitive teardowns, ROI narratives, and customer proof that make AEs win. Listen to calls weekly and update the message when the market talks back.
• Customer Proof & Content: Turn customers like the biggest QSR brands in America into case studies, video stories, and webinars, working hand-in-hand with our content and design team.
• Ship With AI: Use AI agents across research, drafting, and analysis to move at a pace that would have taken a full team a year ago. We expect it, and we'll teach you what we know.

Requirements

• 3-10 years in product marketing or a mix of PMM and growth/content roles, ideally in B2B SaaS; what you've shipped matters more to us than your title history.
• Founder energy: you've built something from scratch (a company, a product, a channel) and you bias hard toward action; former founders welcome!
• Commercially minded: you judge your own work by pipeline influenced and deals won, and you actually enjoy talking to sales.
• AI-native: AI tools are already part of how you work every day.
• Hungry: you want more scope than your years "should" allow, and you're willing to earn it in person, in SF, with a team that works hard.
• Experience with SMB buyers, hourly/frontline workforces, HR tech, or payroll is a strong plus.

Preferred

• Experience with SMB buyers, hourly/frontline workforces, HR tech, or payroll is a strong plus.

Benefits

• A mission-driven and value-based company dedicated to empowering deskless workers and local businesses.
• An early employee opportunity at a Series B hyper-growth startup with over $120M in funding.
• Work directly with the founding team and industry veterans to accelerate your career.
• Competitive salary and equity.
• Comprehensive health coverage: medical, dental, and vision. We pay 95% of your premiums for employees and 85% for dependents.
• In-office amenities and stocked kitchen.
• 401K plan
• Flexible PTO.