Responsibilities

• Codify our messaging, then enforce it. Your first deliverable: extract our positioning from the founder's webinars, demos, and the language customers use in our case studies, and turn it into one messaging document.
• Own email and lifecycle marketing end to end. This is where your messaging goes to work, immediately.
• Own marketing HubSpot. Today we run HubSpot as a CRM and nothing more: contacts are messy, marketing contacts are unmanaged, lifecycle stages are unused, and no lead has ever entered a nurture.
• Build the proof engine. The CEO writes our case studies today, and prospects quote them back to us. You take that over: extract stories from webinar and call recordings, interview the customers, draft in our voice, get approvals, and arm every story as a page, a PDF, a one pager, and clips cut from recordings we already have.
• Turn events into campaigns, and manage our content writer.
• What success looks like
• First 30 days: the messaging doc exists and the CEO signed it, you know our six products, three main competitors, and customer stories cold, marketing contacts in HubSpot are cleaned and segmented, and the first lifecycle sequence is live.
• First 90 days: two new named case studies shipped and armed, cross sell and demo no close sequences producing measured pipeline, retargeting live, attribution reporting running in HubSpot from visit to close, and partner enablement kits in the hands of at least two ATS partner teams.
• Year one: marketing is a predictable pipeline channel with its own number, every customer and dead deal in our database is in a motion, the proof library covers every product and vertical, and the CEO has not written a case study, built a sequence, directed a website page, or chased an event follow up in six months.
• You have 4+ years in B2B SaaS marketing, and your career crossed the wall: you did hands on lifecycle, email, or growth work, and you did real product marketing, positioning, competitive, enablement, whether or not the titles said so.

Requirements

• You have 4+ years in B2B SaaS marketing, and your career crossed the wall: you did hands on lifecycle, email, or growth work, and you did real product marketing, positioning, competitive, enablement, whether or not the titles said so.