Responsibilities

• Own end-to-end go-to-market strategy for your assigned industry vertical — including market and customer research, segmentation, persona development, positioning, and the GTM plan that ties them together.
• Operate as the GM of your vertical: own the business outcome (pipeline contribution, adoption, win-rate, attach), set the agenda for your space, and make data-backed trade-off decisions you can defend — partnering with the Head of Growth Marketing to convert that strategy into an in-market demand plan.
• Develop command of the competitive landscape in your verticals, and translate it into differentiated claims that resonate.
• Own outcome-based positioning and messaging for your vertical, translating Driver·i capabilities into the specific value, ROI, and operational outcomes that matter to your buyers and end users.
• Create the content and narratives that showcase Netradyne’s value proposition and differentiators.
• Ensure messaging consistency across all GTM assets in your vertical, and represent the narrative through compelling demos and storytelling to internal and external audiences.
• Own launch strategy and success metrics end-to-end (with manager guidance), from planning through post-launch activation and optimization, ensuring strong market readiness and field adoption in your vertical.
• Drive cross-functional launch execution across Product, Sales, Marketing, and Customer Success; establish and monitor dashboards tracking pipeline contribution, conversion, and attach.
• Build repeatable launch playbooks, frameworks, and templates so GTM motions scale beyond a single owner — using automation and AI as force multipliers.
• Serve as the voice of the vertical customer and the field — spending time with customers, supporting high-profile deals, and synthesizing insight to inform the product roadmap and future investments.

Requirements

• 6+ years of relevant experience in product marketing, solution/industry marketing, or go-to-market strategy.
• B2B marketing experience, especially in creating messaging or driving sales enablement.
• Proven track record owning end-to-end GTM and successful product launches, from positioning through field readiness and post-launch optimization.
• Ability to synthesize and distill complex information into clear, concise messaging for different audiences.
• Strong cross-functional leader; on-the-job experience managing and communicating complex projects with many stakeholders.
• Excellent written and verbal communication; comfortable presenting to internal and external audiences (large and small), and adept at creating everything from pithy emails to detailed launch plans to researched white papers.
• Data-driven approach; able to connect PMM activity to pipeline, adoption, win-rate, and revenue outcomes.
• Detail-oriented yet big-picture; analytical yet creative; a self-starter who is not afraid to execute and get in the weeds.
• High bar for AI-native ways of working; actively uses AI tools to drive productivity and quality across PMM workflows.
• Creative thinker who can generate and execute innovative, breakout marketing ideas.

Preferred

• Industry or vertical marketing experience, with deep knowledge of one or more commercial fleet / transportation segments.
• Background in fleet management, transportation, telematics, IoT, mobility, computer vision, or AI-powered enterprise SaaS.
• Experience in a high-growth, scaling SaaS environment.

Benefits

• Competitive Salary + eligibility for yearly bonus
• Company equity
• Company Paid Health Care, Dental, and Vision Coverage for you and most of your dependents
• Generous PTO and Sick Leave
• 401(K) with generous company match
• Disability, Life Insurance and Ancillary Benefits
• And much more!