Senior Product Marketing Manager at Veracode | Burlington, MA

Senior Product Marketing Manager

Burlington, MA (Remote)

Salary Not AvailableSenior LevelFull time

Posted 3 months ago

Job Summary

Own the product-positioning, GTM launches, and enablement for Veracode’s security products, weaving customer stories into compelling content and cross-functional campaigns that drive pipeline and adoption.

Product Positioning & Messaging: Own clear value propositions and differentiated messaging across core products and innovations.
Launch Strategy & Enablement: Plan and execute launches, campaigns, sales plays, and enablement materials to accelerate revenue.
Content & Cross-Functional storytelling: Collaborate with Demand Gen, Content, and Sales to turn outcomes into assets and enable the field.

Job Description

Responsibilities

Product Positioning & Messaging : Develop and refine positioning, messaging, and value propositions for Veracode’s core products and new innovations (e.g., AI-assisted remediation, Package Firewall, External Attack Surface Management, ASPM. Products worked on tbd).
Launch Strategy : Lead end-to-end planning and execution for product launches, releases, and major feature updates — including campaign strategy, sales plays, and enablement.
Sales Enablement : Partner with sales enablement to c reate compelling sales collateral, pitch decks, battle cards, demos, and training materials to equip the sales team to win deals.
Content Creation : Work with content, demand gen , and creative teams to produce high-impact assets such as whitepapers, ebooks , webinars, blog posts, case studies, and website copy that highlight customer outcomes.
Cross-Functional Collaboration : Partner closely with Product Management, Sales, Demand Generation, Field Marketing, and PR to drive pipeline, adoption, and revenue growth.

Veracode

3.0 Glassdoor

Veracode is a global leader in Application Risk Management for the AI era. Powered by trillions of lines of code scans and a proprietary AI-assisted remediation engine, the Veracode platform offers adaptive software security and is trusted by organizations worldwide to build and maintain secure software from code creation to cloud deployment. Thousands of the world’s leading development and security teams use Veracode every second of every day to get accurate, actionable visibility of exploitable risk, achieve real-time vulnerability remediation, and reduce their security debt at scale. Veracode is a multi-award-winning company offering capabilities to secure the entire software development life cycle, including Veracode Fix, Static Analysis, Dynamic Analysis, Software Composition Analysis, Container Security, Application Security Posture Management, Malicious Package Detection, and Penetration Testing.

Founded in 2006

Burlington, Massachusetts, USA

523 employees (39 in marketing)

veracode.com

40% recommend to a friend

41% CEO approval