Responsibilities

• Serve as the connective tissue between product and GTM, translating build decisions into clear value for sales, marketing, and customers.
• Own positioning and messaging across Crossmint’s product portfolio, including smart wallets, onramps/offramps, stablecoin orchestration, checkout, and agentic payments.
• Lead go-to-market for product launches end-to-end, partnering with product on launch readiness, defining tiers, building cross-functional plans, and measuring impact.
• Build the sales enablement engine with pitch decks, one-pagers, battlecards, demo scripts, and objection-handling guides for enterprise deals.
• Own competitive intelligence and win/loss, tracking rivals across stablecoin infrastructure, wallets, and payments to inform sales and product priorities.
• Develop buyer personas and ICP research from interviews, turning insights into company-wide messaging frameworks and pricing decisions in collaboration with product and finance.
• Partner with sales and CS on case studies and with demand gen, content, and design to ensure consistent narrative across channels.
• Be the internal authority on the market, briefing leadership, sales, and product on competitive shifts, customer trends, and category dynamics.

Requirements

• 5–7+ years of B2B product marketing, ideally in crypto, payments, or fintech with proven impact on pipeline, win rate, and category awareness.
• Strong launch track record coordinating product, sales, marketing, and PR to ship with impact.
• Excellent writer capable of turning technical specs into customer-ready decks and one-pagers.
• Customer-obsessed with interview-based insight synthesis that informs messaging.
• Competitive intelligence instincts to build a program and keep sales current.
• Comfortable with technical and developer-facing buyers; able to converse with CTOs and heads of payments.
• Startup mindset: self-motivated, adaptable, quick learner of new industries and personas.
• Strong cross-functional collaboration with product, sales, design, and content.
• Experience marketing payments infrastructure, stablecoins, or financial APIs to enterprise buyers.

Preferred

Benefits

• Extensive access to AI tools and subscriptions with AI integrated into daily workflows.
• Stock options and two performance reviews annually to address ratings, bonuses, promotions, and inflation-based adjustments.
• Unlimited, flexible PTO, parental leave, and a flexible work schedule.
• Company laptop and home equipment allowance, commuting/meals stipend, and three paid off-sites per year.
• Comprehensive health, dental, vision, life, and disability insurance, plus a 401(k) plan.