Responsibilities

• Develop positioning and messaging for different customer segments, buyer personas, and geographic markets.
• Assess existing product marketing materials, establish a practical playbook, and build the function from the ground up.
• Lead go-to-market strategy and execution for product, partner, and feature launches.
• Create and maintain sales enablement resources, including battlecards, objection guides, one-pagers, ROI tools, and demo scripts.
• Partner with cross-functional teams to improve product discovery, adoption, and sales outcomes.
• Design AI-enabled workflows for competitive monitoring, customer research synthesis, content drafting, and enablement.
• Lead positioning and messaging for a website rebuild and translate customer interviews, win/loss data, and market signals into recommendations.
• Build customer evidence and advocacy, and advise regional marketing managers on messaging.
• Travel approximately two to three times per quarter.

Requirements

• Five to eight years of product marketing experience in B2B SaaS, including work with high-velocity sales teams.
• Experience contributing within established teams and building product marketing functions, with the ability to adapt to structured and evolving environments.
• Strong cross-functional skills and experience developing positioning across segments, personas, and markets.
• Construction technology or proptech experience is a plus, as is marketing to technical or field-based buyers.
• Familiarity with construction management platforms, AI/ML tools, CRM platforms, and marketing automation.
• A bachelor's degree or equivalent in marketing or a related field.

Preferred

• Construction technology or proptech experience is a plus, as is marketing to technical or field-based buyers.