Responsibilities

• Analyze, evaluate and synthesize market opportunities, in-market feedback and customer problems to influence product strategy and roadmaps
• Leverage customer and consumer insights to ideate on early-stage products and experiences that positively impact conversions and solve client & user pain points
• Define and execute the short term and long term product strategy for TikTok advertising solution globally, including product positioning, value propositions, areas of growth and future investment potential for market
• Develop and execute market programs, initiatives and sales enablement activities to increase adoption of key products and solutions
• Build the communication bridge between in-market and global teams, and lead cross-functional collaboration for product planning and launch with Sales leadership, Product Management, Marketing Science etc
• Champion scaled activation vis-a-vis agency & partner-driven programs.
• Willing to roll up sleeves and be willing to step in and guide the market teams where needed.

Requirements

• 5+ years of experience in product management, product marketing in advertising space, or relevant experience in product development and go-to-market of performance/direct response marketing solutions
• Good understanding of global advertising and business landscape.
• Demonstrated ability to leverage customer, consumer, and landscape data to justify strategic decision making
• Comfortable with conducting and analyzing quantitative & qualitative research and A/B testing
• Track record of zero to one product development and launches
• Strong cross-functional collaboration skills is a must. Candidate should have experience influencing and working with globally dispersed teams including Sales, Marketing, Product, Design, and Research.

Benefits

• Medical, dental, and vision insurance
• 401(k) savings plan with company match
• Paid parental leave
• Short-term and long-term disability coverage
• Life insurance
• Wellbeing benefits
• 10 paid holidays per year
• 10 paid sick days per year
• 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure)