Senior Product Marketing Manager - Teamwork Graph Adoption

Responsibilities

• Define and execute the adoption strategy: Own the positioning, go-to-market motions, and cross-functional programs that drive customer onboarding, activation, and ongoing platform usage.
• Build credible narratives for diverse audiences: Translate complex platform, data, and AI concepts into clear value propositions tailored to technical audiences (engineers, architects, developers) as well as business decision-makers.
• Drive full-funnel engagement and activation programs: Partner with Growth and Lifecycle Marketing to build and scale adoption initiatives, ranging from technical documentation and hands-on getting-started guides to customer stories, webinars, and in-product nudges.
• Empower cross-functional teams: Collaborate with Product and Engineering to identify and reduce onboarding friction, while enabling Sales, Solution Engineering, and Customer Success with the tools, proof points, and collateral needed to drive field adoption.
• Measure and iterate: Use product adoption signals, customer feedback, and engagement analytics to assess program impact and continually optimize adoption plays.
• Evangelize the platform: Represent our platform narrative in external forums, customer briefings, webinars, and community channels.

Requirements

• 6+ years of product marketing experience in B2B SaaS, with a focus on platform, data, developer, or infrastructure products.
• Proven track record of developing positioning, GTM strategies, and adoption programs that drove measurable product activation and usage growth.
• Demonstrated ability to market to both deeply technical audiences (developers, data engineers, platform teams) and business stakeholders.
• Strong technical acumen and fluency in data concepts, APIs, and modern developer workflows.
• Exceptional storytelling, writing, and communication skills, capable of turning complex architectural concepts into clear, actionable value.
• Experience collaborating closely with Product, Engineering, Growth, and Field teams to deliver shared adoption outcomes.
• Strong analytical mindset with experience using data and customer feedback to prioritize initiatives and measure business impact.
• Comfort navigating ambiguity, driving cross-functional alignment, and managing competing priorities in a fast-paced environment.

Preferred

• Experience with developer marketing, developer relations, or product-led growth (PLG) motions.
• Exposure to graph technologies, data platforms, semantic layers, or enterprise AI/agentic ecosystems.
• Familiarity with the Atlassian product suite and ecosystem.
• MBA or other relevant degree or certification

Benefits

• Atlassian offers a wide range of perks and benefits designed to support you, your family and to help you engage with your local community. Our offerings include health and wellbeing resources, paid volunteer days, and so much more. To learn more, visit go.atlassian.com/perksandbenefits .