Responsibilities

• Own and evolve product positioning and messaging across solutions and target markets.
• Define and refine ICPs, buyer personas, and value propositions.
• Establish foundational messaging frameworks that scale across marketing and sales channels.
• Serve as the internal expert on competitive positioning and market trends.
• Develop and execute GTM strategies for product launches, feature releases, and new market expansion.
• Partner with Sales to align messaging to pipeline and revenue goals.
• Drive cross-functional alignment to ensure successful launch execution.
• Create and maintain core sales enablement materials (pitch decks, one-pagers, case studies, battle cards, ROI narratives).
• Conduct sales training on positioning and messaging.
• Lead win/loss analysis and translate insights into strategic adjustments.
• Partner with RevOps to evaluate pipeline contribution and conversion performance.
• Support pricing and packaging strategy through competitive and market research.
• Provide recommendations to improve monetization and product-market fit.
• Develop high-impact messaging assets directly, including product messaging guides, launch materials, strategic case studies, thought leadership content.
• Partner with external contractors or agencies as needed.
• Build scalable processes and templates for future team expansion.
• Own product messaging and positioning across the company website to ensure it clearly communicates our value proposition and differentiation.
• Partner with the SVP of Marketing & the website contract team to evolve site structure, product pages, and conversion paths to better reflect our solutions and target buyers.
• Identify opportunities to improve clarity, storytelling, and conversion performance across key digital journeys.
• Ensure alignment between website messaging, GTM campaigns, and sales enablement materials.

Requirements

• 7+ years of marketing experience, with 4–5+ years in B2B SaaS product marketing
• Demonstrated experience owning end-to-end go-to-market strategy
• Experience in high-growth, performance-driven, or private equity-backed environments preferred
• Experience marketing to mid-market or enterprise B2B buyers strongly preferred
• Experience in retail, CPG, data, analytics, or adjacent industries is a plus

Benefits

• Competitive salary and bonus structure
• Options plan
• Paid vacation and sick time
• Health, dental, and vision insurance
• Company-paid life insurance
• Supplemental Insurance
• 401(k) and Company match