Senior Product Marketing Manager
GameChanger
New York City, NY (Remote)
$140K/yr - $160K/yrIn-houseFull-timeSenior level5+ years exp.
12 hrs ago
Senior Product Marketing Manager
Austin, TX (On-site)
$125K/yr – $231K/yrSenior Level7+ years expFull time
Posted 6 weeks ago
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Job Summary
Own the segment growth through product strategy, MRD-to-PDP process, and cross functional roadmapping while driving revenue and market share as the Voice of the Customer across Sales, Product, and Ecosystem teams.
- Own the segment growth playbook and monitor market, competitive dynamics, and strategic initiatives to hit growth targets.
- Lead MRD/PRD style planning and align product roadmaps with engineering and executives to enable new investments.
- Bridge customers, sales, and ecosystem partners to accelerate adoption, design wins, and launch enablement.
Job Description
- Product & Technology StrategyLead the identification and development of new growth opportunities within the target segment, translating market insights into actionable product and technology strategies.
- Own the process from market opportunity identification through Material Requirements Document (MRD) development and Product Development Program (PDP) approval, serving as the primary champion for new product investments.
- Leverage customer engagement, market analysis, competitive intelligence, and AI-enabled research tools to identify customer problems, validate opportunities, develop market sizing (TAM/SAM/SOM), and define high-level product requirements, use cases, and business cases.
- Partner with Product Management, Engineering, and Executive Leadership to align product roadmaps, technology investments, and long-term growth objectives.
- Segment Business OwnershipDrive segment business performance through revenue growth, design-win expansion, funnel creation, and market share growth.
- Develop and execute segment growth strategies in partnership with regional Sales teams, establish priorities, success metrics, and investment recommendations that support long-term business objectives.
- Monitor segment performance, market trends, competitive dynamics, and strategic initiatives to ensure achievement of growth targets.
- Customer, Sales & Ecosystem LeadershipServe as the Voice of the Customer, acting as the primary bridge between customers, Sales, Product Management, Engineering, Applications, and Marketing teams.
- Develop trusted relationships with strategic customers, ecosystem partners, and industry stakeholders to identify emerging opportunities, accelerate adoption, and strengthen Silicon Labs’ market position.
- Support product commercialization activities including launch planning, sales enablement, ecosystem readiness, and customer adoption strategies.
- Represent Silicon Labs at customer meetings, industry events, and strategic engagements while driving alignment across cross-functional teams to ensure customer and business needs are successfully met.
Silicon Labs
Silicon Labs is the leading innovator in low-power wireless connectivity, building embedded technology that connects devices and improves lives. Merging cutting-edge technology into the world’s most highly integrated SoCs, Silicon Labs provides device makers with the solutions, support, and ecosystems needed to create advanced edge connectivity applications. Headquartered in Austin, Texas, Silicon Labs has operations in over 16 countries and is the trusted partner for innovative solutions in the smart home, industrial IoT, and smart cities markets.
