Responsibilities

• You will work closely with Product Management to understand the product strategy and market fit, understand how to position against competitive offerings, and articulate use cases and value propositions for our releases
• You will become the expert on all relevant target personas and their buying journey, driving studies that provide detailed insight and guidance to others that maximize revenue from our ICP
• You will deliver compelling messaging and feature benefits that lead to Showpad’s differentiators and truly resonate with our target audiences as to why they should choose us
• You will drive objective-driven GTM launch strategies and plans for product releases that are fully synced with business & revenue goals and deliver on growth targets
• You will collaborate with Marketing teams to build pipeline through integrated, market-tuned awareness and growth campaigns and programs for our capabilities
• You will work closely with the Revenue Enablement team and key go-to-market leaders to drive readiness and activation around our core messaging and positioning
• You will define, create and deliver high-impact product content including web pages, in-product messaging, presentations, videos, and more
• As a product, customer and industry expert, you will prepare and give presentations & demos internally, to customers and analysts, and at key events