Senior Product Marketing Manager

San Francisco, CA (Hybrid)

$136K/yr – $210K/yrSenior LevelFull time

Posted 3 months ago

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Job Summary

Drive GTM and field enablement for Semgrep's product, using hands-on product expertise to accelerate launches and pipeline.

  • Own go-to-market content and training for sales, developers, and security teams.
  • Strong GTM or developer marketing background with cross-functional collaboration.
  • Hands-on Semgrep product experience and AI-assisted workflow fluency.

Job Description

Drive GTM and field enablement for Semgrep's product, using hands-on product expertise to accelerate launches and pipeline.

  • Own go-to-market content and training for sales, developers, and security teams.
  • Strong GTM or developer marketing background with cross-functional collaboration.
  • Hands-on Semgrep product experience and AI-assisted workflow fluency.

Responsibilities

  • Develop product launch strategies that maximize impact and reach of our product development
  • Become the subject matter expert for your product, including through direct, hands-on use of Semgrep itself
  • Build demo projects and proof-of-concept integrations that bring Semgrep’s capabilities to life for developer and security audiences
  • Use AI tools fluently in your daily work to accelerate research, content creation, and competitive analysis
  • Show security and developer teams how they’ll benefit from Semgrep products by creating and shipping material that succinctly conveys their value
  • Enable and train our fast-growing sales team by developing collateral for internal and external consumption
  • Partner closely with product management on product and feature launches, and messaging feedback
  • Educate the security and developer communities about the value of enforcing security and code standards
  • Drive pipeline growth by collaborating with demand generation, events, community, and RevOps to ensure success of our messaging and high impact campaigns
  • Make a direct, tangible impact on the product’s and company’s growth

Requirements

  • Experience in or a strong orientation toward go-to-market work, whether through marketing, developer advocacy, technical product management, sales engineering, or adjacent roles; career changers from software engineering or other technical disciplines are strongly encouraged to apply
  • A computer science degree, software engineering background, or equivalent hands-on technical experience: you can read code, work with APIs, and build simple projects to illustrate product value
  • Fluency with AI tools and a working familiarity with AI-assisted development workflows, including hands-on experience building with or evaluating LLM-based products
  • A love for creating product-centric marketing programs and content that communicate the value of technical products to bottoms-up and tops-down audiences
  • Excellent communications skills that present technical concepts in an easy-to-understand manner through a variety of media
  • Excellence in working cross-functionally with sales, pre-sales engineering, and product management teams
  • Experience creating sales collateral based on sales and customer observations, user research, and competitive dynamics
  • Deep understanding of how developers and security engineers work, including the tools, workflows, and pain points that shape their day-to-day experience
  • A bias toward speed and experimentation: comfortable operating in a fast-moving, ambiguous market where the playbook is still being written, and able to move from idea to shipped content quickly

Preferred

  • Fluency with AI and the rapidly evolving AI-assisted development landscape is a significant advantage.

Benefits

  • We invest in our employees’ well-being and long-term success through a competitive, market-aligned benefits program that meets or exceeds local market standards across all of the regions in which we hire.
  • Benefits offerings vary by location to reflect local requirements and norms.
Semgrep logo

Semgrep

Semgrep is on a mission to make it expensive to exploit software. As the team behind the most popular SAST, we built the Semgrep AppSec Platform to deliver industry-leading code, dependency, and secrets scanning to enable organizations to ship secure code quickly without slowing down development. With fast, customizable code analysis across large codebases, Semgrep helps teams catch vulnerabilities early and fix them faster. Leading companies like Snowflake, Plaid, Figma, Lyft, and Dropbox rely on Semgrep to secure their software.Semgrep is funded by top investors, including Felicis Ventures, Lightspeed Venture Partners, Menlo Ventures, Redpoint Ventures, and Sequoia Capital.

Founded in 2017
San Francisco, California, USA
222 employees (21 in marketing)