Responsibilities

• Diagnose the seller funnel end-to-end and identify the highest-leverage opportunities — whether that's a messaging overhaul, a new lifecycle program, or a feature launch.
• Move fluidly between strategic and executional work: one week you might be building a GTM plan for a new seller feature, the next you might be standing up a supply nurture email campaign or running research to understand why sellers lapse.
• Define seller segmentation, positioning, and messaging, then work closely with channel owners to make sure those strategies land.
• Guide CRM, paid, and organic channel owners to develop seller-focused campaigns and lifecycle programs tied to supply goals.
• Partner with Brand Marketing to integrate seller stories into broader brand moments.
• Run qualitative and quantitative research to understand seller behavior, inform positioning, and surface lifecycle opportunities.
• Dig into performance data to understand what's working, where sellers are dropping off, and what to test next across channels, creative, messaging
• Maintain a competitive picture of supply-side experiences; translate findings into risks, opportunities, and prioritized tests.
• Partner with Product to shape feature direction with clear, seller-oriented value props; lead naming, packaging, launch tiering, and GTM plans.
• Support copy and creative development for concept and message testing.

Requirements

• 7+ years in product marketing, growth & performance marketing within consumer marketplaces or e-commerce — with genuine breadth across the marketing mix.
• Channel fluency: you understand how CRM, paid, organic, and in-product channels work and how to connect them to business outcomes.
• Revenue orientation: you think in terms of business impact, connect your work to metrics that matter (CAC, supply volume, repeat rate, conversion), and can size opportunities before investing in them.
• Analytical chops: comfortable pulling and interpreting data, designing research, and using both to prioritize and pivot.
• Positioning and messaging fluency: you know how to build a clear value prop from customer insight and translate it into crisp, channel-ready communication.
• Adaptive mentality: you thrive when the work shifts with the business, you're not precious about your lane, and you move fast without losing rigor.
• Builder's mindset: you've taken something from 0-1, you're comfortable in ambiguity, and you're excited about defining how PMM works here.

Preferred

• Supply-side marketplace experience (e.g., driver, seller, host)

Benefits

• 4-day work week, with Fridays off
• Hybrid work environment: 3 days in the office and 1 day remote each week
• Competitive salary (we leverage market data)
• Many ThredUp employees also have the opportunity to own shares of ThredUp stock and are eligible for discretionary restricted stock unit awards
• Employee stock purchase plan
• Flexible PTO (take the time you need) + 13 company holidays
• Paid Sabbatical after 3 years of full time employment
• Generous paid parental leave for new mothers and fathers
• Medical, dental, vision, 401k, life and disability insurance offered