Responsibilities

• Diagnose the seller funnel end-to-end and identify the highest-leverage opportunities
• Move between strategic and executional work (e.g., GTM plan for a new seller feature, supply nurture email campaign, or research)
• Define seller segmentation, positioning, and messaging; collaborate with channel owners
• Guide CRM, paid, and organic channel owners to develop seller-focused campaigns and lifecycle programs tied to supply goals
• Partner with Brand Marketing to integrate seller stories into broader brand moments
• Run qualitative and quantitative research to understand seller behavior and lifecycle opportunities
• Dig into performance data to understand what's working and what to test next across channels, creative, and messaging
• Maintain a competitive picture of supply-side experiences and translate findings into risks, opportunities, and prioritized tests
• Partner with Product to shape feature direction with seller-oriented value props; lead naming, packaging, launch tiering, and GTM plans
• Support copy and creative development for concept and message testing

Requirements

• 7+ years in product marketing, growth & performance marketing within consumer marketplaces or e-commerce
• Channel fluency across CRM, paid, organic, and in-product channels
• Revenue orientation with metrics such as CAC, supply volume, repeat rate, conversion
• Analytical chops: comfortable pulling and interpreting data, designing research
• Positioning and messaging fluency
• Adaptive mentality and ability to shift with the business
• Builder's mindset with experience taking something from 0-1
• Not a specialist requirement for all channels, but ability to connect channels to business outcomes

Preferred

• Supply-side marketplace experience (e.g., driver, seller, host) is a strong plus

Benefits

• Comprehensive medical & dental coverage, vision, 401k, life and disability insurance
• Flexible PTO (take the time you need) + 13 company holidays
• Paid Sabbatical after 3 years of full time employment
• Generous paid parental leave for new mothers and fathers
• Employee stock purchase plan
• Many ThredUp employees also have the opportunity to own shares of ThredUp stock and are eligible for discretionary restricted stock unit awards