Responsibilities

• Product Positioning, Messaging & GTM: - Develop clear and compelling product positioning, value propositions, and messaging that differentiates the product from competitors. - Create and maintain buyer personas to better understand target audiences. - Plan and execute go-to-market strategies for product launches. - Collaborate with cross-functional teams, including product, marketing, sales, and customer success Go-To-Market Enablement: - Develop sales tools and collateral (including, presentations, product demos, white papers, datasheets) to support the sales team - Train sales teams on product features, benefits, and how to effectively sell the product - Equip customer success with the messaging and resources they need to drive adoption, retention, and expansion conversations - Partner with solutions engineers on positioning and demo narratives that support technical evaluations Customer Advisory Board & Content Creation: - Own the Advisory Customer Advisory Board (CAB) program in collaboration with Revenue Marketing, ensuring planning, programming and execution are on-time, on-budget and provide an elevated experience for all stakeholders - Partner with Revenue Marketing and Product to identify and build additional in-market strategies - Own the VP of Product blog and internal product newsletter - Develop webinar content, case studies, testimonials, and other customer proof content in partnership with GTM teams

Requirements

• 10+ years of product or content marketing experience at advisory or adjacent SaaS organizations, or equivalent risk advisory experience with a fast ramp into marketing
• Strong writer across blogs, newsletters, case studies, and webinars
• Comfortable in a fast moving environment with an evolving roadmap
• A self starter who owns workstreams end to end, communicating status and surfacing blockers proactively
• Strong project management skills, able to prioritize across concurrent workstreams
• Adaptable across tools and systems, with the judgment to find efficiencies and use AI effectively

Benefits

• Some of Our Benefits Include: - Competitive compensation packages with meaningful ownership - Flexible PTO - 401k - Wellness benefits starting on your first day - Technology & Work from Home reimbursement - Flexible work schedules