Responsibilities

• Architect Messaging and Strategy: Lead the development of high-impact positioning and go-to-market strategies, ensuring a cohesive narrative that aligns with USGBC/GBCI’s comprehensive product portfolio
• Accelerate Field Success: Develop and maintain sales enablement assets that equip global sales and partner teams including pitch decks, one-pagers, battlecards, objection handling guides, and FAQs
• Execute Global Product Launches: Own the end-to-end creation of core GTM content including internal product guides, webinars, web narratives, regional-specific assets, and event presentations
• Establish Buyer Criteria and Personas: Develop a deep understanding of the Product’s target audiences to inform messaging and positioning that resonates across specific buyer types, use cases, and regions
• Influence Product Evolution: Synthesize market trends, competitive intelligence, and voice of customer into actionable insights for Product Management, shaping the product’s future to meet emerging customer and industry requirements.
• Impact Product Revenue: Develop and execute marketing campaigns to drive customer acquisition, growth, retention, and advocacy

Requirements

• Experience
• - 6+ years of product marketing experience
• Education
• - Bachelor’s degree; MBA or advanced degree is a plus
• Technology/System(s)
• - CRM & Analytics: Salesforce, Google Analytics, Looker
• - Project Management: Asana, Smartsheet, Jira
• - Content Creation: Figma, Canva, Notion, Microsoft 365
• Skills
• - Current client-side experience in a global products organization with a minimum of $75M in annual revenues, preferably in the green building, commercial real estate, sustainability or renewables sectors

Benefits

• Competitive compensation
• 401(k) with employer matching
• Professional development reimbursement
• We offer a healthcare plan through Cigna that includes medical, dental, vision, and prescription drugs. USGBC covers 100% of the premiums and an HRA that will assist you and your dependents in reaching the in-network medical deductible. You will only be responsible for the $300 individual / $600 family up front deductible for medical services before the employer funded HRA will process payments for your in-network claims
• Generous paid time off (12 paid holidays, 9 paid personal sick days and based on career level either 2 to 3 weeks PTO), including operations closed for a full week between Christmas and New Year’s
• 6 weeks paid renewal leave after 7 years of continuous service