Responsibilities

• Own positioning, messaging, value propositions, and differentiation across assigned products and solution areas
• Develop messaging frameworks and guidance to ensure consistency across customer-facing, partner-facing, and internal communications
• Partner with Product Management to translate product capabilities into clear customer benefits and market differentiation
• Serve as a steward of product messaging across the organization
• Lead go-to-market planning and execution for new products, product enhancements, pricing initiatives, and strategic programs
• Develop launch plans, communication strategies, enablement resources, and supporting materials
• Coordinate cross-functional activities and drive alignment across Product, Sales, Customer Success, and Marketing teams
• Help ensure organizational readiness and successful execution of launches and key initiatives
• Lead messaging and communication planning for major business initiatives, including product migrations, portfolio transitions, pricing updates, and customer lifecycle programs
• Develop audience-specific communication plans and messaging strategies that support customer adoption and engagement

Requirements

• Bachelor's degree in Marketing, Business, Education, Communications, or a related field
• 8-10 years of experience in product marketing, product management, or marketing strategy
• Experience leading cross-functional initiatives and bringing products, programs, or services to market
• Strong communication, presentation, facilitation, and writing skills
• Demonstrated ability to influence stakeholders and drive alignment across teams without direct authority
• Experience developing positioning, messaging, sales enablement resources, and go-to-market plans
• Strong analytical and problem-solving skills with the ability to leverage data to inform decisions
• Ability to balance strategic thinking with hands-on execution and project leadership
• Experience in K-12 education, educational publishing, or education technology
• Prior literacy education background a plus!

Preferred

• MBA or advanced degree preferred but not required.
• Prior literacy education background a plus!

Benefits

• annual bonus or commission
• 401(k) retirement plan with employer match
• medical, dental, and vision insurance
• generous PTO, sick and paid holidays
• employer paid life and short & long term disability insurance
• laptop for your home office
• flexible remote-first work culture