Responsibilities

• Define clear, compelling messaging and value propositions for our products and features.
• Distill product capabilities into differentiated customer-facing narratives that align with market needs.
• Collaborate with Product, Sales, and Support teams to ensure consistent positioning across all touchpoints.
• Own product and feature launches from planning to execution—coordinating with Product, Sales, Support teams and Marketing channel owners to ensure successful rollouts.
• Develop and execute against tiered GTM playbooks that help us move fast and iterate quickly.
• Monitor, evaluate, and report GTM performance.
• Create and maintain a range of marketing assets, including product videos, one-pagers, website copy, case studies, and blogs.
• Support integrated marketing campaigns with content tailored to target audiences and personas.
• Develop customer stories and proof points that highlight the value of First Connect.
• Equip customer-facing teams with the right tools, messaging, and training to position First Connect products effectively.

Requirements

• 5+ years of B2B product marketing experience in a start-up environment. Fintech/Insurtech experience is a plus.
• Strong storytelling and copywriting skills with an eye for clarity, tone, and audience fit.
• Experience launching products and supporting go-to-market strategies in partnership with cross-functional teams.
• Solid understanding of the SMB buyer journey and experience crafting content for multiple personas and funnel stages.
• Excellent communication and project management skills.
• High EQ and proven ability to work collaboratively in a fast-paced, high-growth environment.
• Bachelor's degree in marketing, business, or communications.

Preferred

• Fintech/Insurtech experience is a plus.

Benefits

• Multiple medical plans to choose from and 100% employer-covered dental; vision plans for our team members and their families.
• A 401(k) retirement plan, short- and long-term disability, employer-paid life insurance, Flexible Spending Accounts (FSA) for health and dependent care, and an Employee Assistance Program (EAP)
• Work-From-Home Stipend — Employer-provided WFH equipment and an $85 monthly expense stipend to ensure you're set up for success
• Equity — This position is eligible for equity compensation
• Training and Career Growth — Training and internal career growth opportunities
• Flexible Time Off — You know when and how you should recharge