Senior Product Marketing Manager

New York, USA (Hybrid)

$160K/yr – $185K/yrSenior Level5+ years expFull time

Posted 5 months ago

Top 1% of applicants do these two things.

The other 99% submit and hope. You're about to do something different.

Job Summary

Drive product marketing for a B2B SaaS health-tech offering, shaping messaging, GTM, and market-facing narratives.

  • Own messaging frameworks and go-to-market storytelling for Regard’s product
  • Must-have: 5+ years product marketing in B2B SaaS with GTM leadership
  • Standout: Collaboration with Sales, CS, and Product and healthcare tech domain exposure

Job Description

Responsibilities

  • Become an expert on our product – develop a deep understanding of the market, our customers, and our competitive landscape
  • Own strategic positioning and messaging frameworks to steer our go-to-market and drive our storytelling and narrative development for the market and target audience
  • Translate the product roadmap and key releases into customer facing communications and value propositions that drive engagement and retention goals
  • Gather market and competitive intelligence, and establish clear, incisive narratives against key competitors
  • Partner with our sales team to optimize our sales cycle and improve pipeline conversion and velocity
  • Collaborate with the rest of the marketing team to support brand building and demand generation; be the custodian of how we represent ourselves in external messaging and creative assets

Requirements

  • 5+ years experience in product marketing
  • Experience marketing a B2B SaaS product
  • Ability to understand complex technology solutions and related content
  • Proven track record leading go-to-market strategies in collaboration with Sales, Customer Success, and Product teams
  • Authorized to work in the US without visa sponsorship and within the New York City metro area

Preferred

  • Health tech experience is strongly preferred
  • Experience in early/growth stage company
  • Experience with marketing automation and other marketing tech (e.g., Pardot, ABM tools)
  • Comfort using project management and productivity tools (e.g. Confluence, Notion etc.) as well as in-app messaging platforms
  • Strong problem-solving and analytical thinking skills
  • Excellent written and verbal communication skills
  • Collaborative team player with a solution-oriented mindset

Benefits

  • 99% employer paid health benefits (Medical, Dental, and Vision) + One Medical subscription
  • 18 PTO days/yr + 1 week holiday break
  • Annual $750 learning & development stipend
  • Company-sponsored team retreat + social events
  • A sabbatical program
Regard logo

Regard

Regard, a New York City based healthcare company, creates technology that enriches and
advances the practice of medicine. Regard’s Proactive Documentation solution unlocks EHR data by suggesting diagnoses, surfacing critical clinical context, and drafting a note.

Founded in 2017
New York, New York, USA
109 employees (8 in marketing)

Traffic Signals

Monthly Visitors
9.2K
Traffic Source Mix
Search
31%
Direct
47.9%
Referral
5.8%
Social
13.5%
Paid
1.6%

Headcount Trend

Current headcount: ~111

Marketing Team

Marketing Team Size
5 (5% of company)

Funding

Total Funding
$81.4M
Last Raise
$61M
Series B, 2 years ago

Funding History

  • Jun 2024
    Series B • $61M
  • Jun 2022
    Series A • $15.3M
  • Feb 2021
    Seed • $5M

Recent News