Senior Product Marketing Manager - Public Sector (Columbia MD or Boston MA) at Tenable, Inc. | Columbia, MD | $130K/yr – $173K/yr

Senior Product Marketing Manager - Public Sector (Columbia MD or Boston MA)

Columbia, MD (Hybrid)

$130K/yr – $173K/yrSenior Level8+ years expFull time

Posted 3 months ago

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Job Summary

Drive Public Sector go-to-market strategy and leadership for exposure management across federal, state, and education markets.

Own the Public Sector GTM lifecycle from use-case discovery through demand generation and sales enablement.
Must-have: 8+ years in product marketing or related role in Public Sector/B2G tech.
Standout: Experience launching government-focused solutions and navigating procurement cycles with cross-functional teams.

Job Description

Responsibilities

Serve as the lead for our Public Sector go-to-market strategy, advancing adoption and reinforcing Tenable's leadership within Federal, State, Local, and Education markets
Balance strategic thinking and hands-on execution, translate Tenable’s technical innovations into mission-aligned solutions for government agencies
Develop a deep understanding of government customer needs, agency buyer motivations, and real-world use cases for exposure management in the public sector
Work closely with the product management and government affairs teams to influence the roadmap based on emerging legislative mandates and agency buying trends
Oversee the go-to-market lifecycle for Public Sector solutions, from uncovering and validating use cases, to leading product launches, to enabling demand generation and sales execution
Engage government practitioners and agency communities to drive product adoption and advocate for the unique needs of the Public Sector to shape Tenable's solutions
Lead thought leadership among government partners, customers, and at key industry events
Lead new product and solution launches tailored to the Public Sector, ensuring successful positioning within government procurement cycles
Develop messaging strategies that maintain technical accuracy and alignment with frameworks such as NIST, CISA Binding Operational Directives (BOD), and CJIS
Provide actionable market insights on the legislative landscape (e.g., Cyber Executive Orders), customer feedback, and competitive analysis to influence product roadmaps, certifications, and go-to-market strategies

Requirements

8+ years in product marketing or a related role within the Public Sector/B2G technology space
Solid understanding of the cybersecurity market, with the ability to translate technical concepts into mission-level outcomes (Vulnerability Management, Cloud Security, OT)
Proven experience leading product or solution launches that drive measurable results in Federal or SLED markets
Demonstrated ability to collaborate effectively with globally distributed teams and specialized government sales units
Excellent communication skills, with the ability to craft messages for both technical practitioners (CISO/ISSO) and executive agency leadership
Ability to thrive in fast-paced, collaborative environments where change is the norm and the bar for quality is high
Experience partnering with fast-paced, research-based teams to extract and market technical insights
Ability to travel domestically up to 20% to engage with agencies and attend key Public Sector summits
Based in the greater Boston, MA, or Columbia, MD areas

Preferred

Deep familiarity with FedRAMP, CMMC, RMF, or State-level cybersecurity mandates
Demonstrated success engaging government practitioner communities or running agency-specific advocacy programs
Experience supporting analyst relations and PR programs tailored to the defense or civilian sectors