Senior Product Marketing Manager - Public Sector (Columbia MD or Boston MA)

Columbia, MD (Hybrid)

$130K/yr – $173K/yrSenior Level8+ years expFull time

Posted 5 months ago

Job Summary

Drive Public Sector go-to-market strategy and leadership for exposure management across federal, state, and education markets.

  • Own the Public Sector GTM lifecycle from use-case discovery through demand generation and sales enablement.
  • Must-have: 8+ years in product marketing or related role in Public Sector/B2G tech.
  • Standout: Experience launching government-focused solutions and navigating procurement cycles with cross-functional teams.

Job Description

Responsibilities

  • Serve as the lead for our Public Sector go-to-market strategy, advancing adoption and reinforcing Tenable's leadership within Federal, State, Local, and Education markets
  • Balance strategic thinking and hands-on execution, translate Tenable’s technical innovations into mission-aligned solutions for government agencies
  • Develop a deep understanding of government customer needs, agency buyer motivations, and real-world use cases for exposure management in the public sector
  • Work closely with the product management and government affairs teams to influence the roadmap based on emerging legislative mandates and agency buying trends
  • Oversee the go-to-market lifecycle for Public Sector solutions, from uncovering and validating use cases, to leading product launches, to enabling demand generation and sales execution
  • Engage government practitioners and agency communities to drive product adoption and advocate for the unique needs of the Public Sector to shape Tenable's solutions
  • Lead thought leadership among government partners, customers, and at key industry events
  • Lead new product and solution launches tailored to the Public Sector, ensuring successful positioning within government procurement cycles
  • Develop messaging strategies that maintain technical accuracy and alignment with frameworks such as NIST, CISA Binding Operational Directives (BOD), and CJIS
  • Provide actionable market insights on the legislative landscape (e.g., Cyber Executive Orders), customer feedback, and competitive analysis to influence product roadmaps, certifications, and go-to-market strategies

Requirements

  • 8+ years in product marketing or a related role within the Public Sector/B2G technology space
  • Solid understanding of the cybersecurity market, with the ability to translate technical concepts into mission-level outcomes (Vulnerability Management, Cloud Security, OT)
  • Proven experience leading product or solution launches that drive measurable results in Federal or SLED markets
  • Demonstrated ability to collaborate effectively with globally distributed teams and specialized government sales units
  • Excellent communication skills, with the ability to craft messages for both technical practitioners (CISO/ISSO) and executive agency leadership
  • Ability to thrive in fast-paced, collaborative environments where change is the norm and the bar for quality is high
  • Experience partnering with fast-paced, research-based teams to extract and market technical insights
  • Ability to travel domestically up to 20% to engage with agencies and attend key Public Sector summits
  • Based in the greater Boston, MA, or Columbia, MD areas

Preferred

  • Deep familiarity with FedRAMP, CMMC, RMF, or State-level cybersecurity mandates
  • Demonstrated success engaging government practitioner communities or running agency-specific advocacy programs
  • Experience supporting analyst relations and PR programs tailored to the defense or civilian sectors

Benefits

  • medical, dental, vision, disability and life insurance
  • 401(k) retirement savings with company match
  • employee stock purchase plan
  • employee referral program
  • flexible spending accounts
  • Employee Assistance Program (EAP)
  • education assistance
  • par parental leave
  • paid time off (PTO)
  • company-paid holidays
  • health and wellness events
  • community programs
Tenable, Inc. logo

Tenable, Inc.

3.7 Glassdoor

Tenable is the exposure management company, exposing and closing the cybersecurity gaps that erode business value, reputation and trust. The company’s AI-powered exposure management platform radically unifies security visibility, insight and action across the attack surface, equipping modern organizations to protect against attacks from IT infrastructure to cloud environments to critical infrastructure and everywhere in between. By protecting enterprises from security exposure, Tenable reduces business risk for more than 44,000 customers around the globe. Learn more at tenable.com.

Founded in 2002
Columbia, Maryland, USA
2.4K employees (64 in marketing)
1% recommend to a friend
1% CEO approval

Salaries

Posted range

$130K/yr – $173K/yr

Taken straight from the job posting.

See all Tenable, Inc. salaries

Marketing Team

Marketing Team Size
64 (3% of company)
Marketing Roles Posted (Last 30 Days)
2

Funding

Total Funding
$573.9M
Last Raise
$8.5M
Post IPO Equity

Funding History

  • Mar 2025
    Post IPO Equity • $8.5M
  • Jul 2020
    Post IPO Equity • $255.6M
  • Jul 2017
    Secondary Market

Traffic Signals

Monthly Visitors
1.1M
Monthly Google Ads Budget
$291.9K
Traffic Source Mix
Search
32.1%
Direct
50.5%
Referral
6.7%
Social
4.7%
Paid
1.8%

Headcount Trend

Current headcount: ~2.4K

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