Responsibilities

• Go-to-Market Strategy: Develop and execute product marketing strategies aligned with business objectives
• Lead product launches and cross-functional initiatives
• Messaging & Positioning: Create compelling messaging for target personas and market segments Translate complex technical concepts into customer-centric language
• Partner with sales to develop enablement tools and training materials Support sales teams with value propositions and competitive insights
• Market & Competitive Intelligence: Conduct market research and competitive analysis
• Use insights to inform product strategy and differentiation
• Lead continuous market intelligence — competitive movements, regulatory shifts, emerging tech — and translate insights into actionable implications for Product, Sales, and the Executive Team.
• Cross-Functional Collaboration: Work closely with product, sales, and customer success teams
• Align marketing efforts with product development and customer needs
• Architect a Repeatable GTM Engine: Own the creation of a repeatable, reusable GTM framework that accelerates product launches and ensures commercial readiness across the portfolio.

Requirements

• Bachelor’s Degree in relevant field
• Demonstrated ability to use AI-powered tools to accelerate productivity and effectiveness
• 8-12 years of relevant work experience
• Proven experience in product marketing within a SaaS or healthcare technology environment
• Strong communication and storytelling skills
• Ability to translate complex technical concepts into customer-centric messaging
• Experience collaborating with cross-functional teams
• Analytical mindset with ability to derive insights from data
• Ability to travel 15-20%

Preferred

• MBA or advanced degree is a plus
• Familiarity with HIPAA, HL7, and healthcare compliance standards
• Experience with CRM and marketing automation tools
• Knowledge of buyer personas and customer journey mapping
• Ability to thrive in a fast-paced, agile environment