Responsibilities

• Lead the global product marketing strategy for multiple game titles - from early development through launch and post-launch operations.
• Distill consumer insights, competitive analysis, and industry trends into actionable recommendations for game development, creative direction, and publishing priorities.
• Define game value propositions, market segmentation, player personas, and go-to-market positioning.
• Build long-term marketing roadmaps including global launch strategies, creative campaigns, and post-launch live-service engagement plans.
• Partner closely with game development teams to align product vision, messaging, features, and player experience with marketing strategy.
• Collaborate with creative services to guide the creation of trailers, key art, gameplay captures, brand assets, style guides, and promotional materials.
• Work with publishing, social, community, PR, and cross-functional marketing partners to drive integrated 360° campaigns.
• Ensure alignment across stakeholders - including leadership - through clear communication, insights, and planning frameworks.
• Manage and collaborate with external social, community, creative, media, and research agencies, ensuring high-quality execution and brand consistency.
• Work with first-party platform partners to develop and optimize co-marketing and promotional opportunities.