Responsibilities

• Lead the global product marketing strategy for multiple game titles - from early development through launch and post-launch operations.
• Distill consumer insights, competitive analysis, and industry trends into actionable recommendations for game development, creative direction, and publishing priorities.
• Define game value propositions, market segmentation, player personas, and go-to-market positioning.
• Build long-term marketing roadmaps including global launch strategies, creative campaigns, and post-launch live-service engagement plans.
• Partner closely with game development teams to align product vision, messaging, features, and player experience with marketing strategy.
• Collaborate with creative services to guide the creation of trailers, key art, gameplay captures, brand assets, style guides, and promotional materials.
• Work with publishing, social, community, PR, and cross-functional marketing partners to drive integrated 360° campaigns.
• Ensure alignment across stakeholders - including leadership - through clear communication, insights, and planning frameworks.
• Manage and collaborate with external social, community, creative, media, and research agencies, ensuring high-quality execution and brand consistency.
• Work with first-party platform partners (PlayStation, Xbox, Steam, Epic, etc.) to develop and optimize co-marketing and promotional opportunities.

Requirements

• 6+ years of product marketing or brand marketing experience in the video game or entertainment industries.
• Proven experience leading end-to-end global marketing strategies for at least one major gaming or entertainment product.
• Strong track record shaping product stories, player journeys, and franchise positioning.
• Demonstrated ability to collaborate with game development teams, creative services, publishing groups, and cross-functional partners.
• Experience working with or managing external creative, community, and social agencies.
• Strong mix of creative thinking, strategic insight, and player-first perspective.
• Excellent verbal, written, and presentation skills, including ability to influence at all levels.
• Deep familiarity with PC/console gaming—from indie to AAA titles—and understanding of player motivations and segments.
• High-energy self-starter who thrives with autonomy and brings structure to ambiguous environments.
• Bachelor’s degree in Marketing, Business, Communications, or related field.

Preferred

• Experience supporting new IP launches and live-service games.
• Background in consumer insights, player research, or analytics.
• Experience working with global markets and international publishing partners.
• Understanding of digital storefronts, first-party platform ecosystems, and marketplace dynamics.
• MBA or advanced degree is a plus.

Benefits

• We provide a rich benefits package:
• Medical Coverage - health, dental, and vision.
• Healthcare spending accounts, dependent care spending accounts, life and AD&D insurance.
• 401(k) with an annual contribution by the Company.
• Paid holidays and vacation, bereavement leaves, and parental leave.
• Eligibility to participate in these benefits may vary for part-time and temporary full-time employees and interns with the Company.