Senior Product Marketing Manager, Platform

Responsibilities

• Develop and maintain the positioning and messaging framework for DTN's shared data platform, AI capabilities, and integrations, ensuring consistency across product lines, campaigns, and customer-facing teams.
• Create compelling cross-product and bundled solution messaging that communicates the value of DTN's integrated platform and supports cross-sell and expansion opportunities.
• Translate technical capabilities, including embedded AI/ML, data assets, APIs, and integrations, into clear customer benefits and credible, differentiated business outcomes.
• Lead go-to-market strategy and execution for platform-level launches, including new data assets, APIs, integrations, and AI features, from positioning and launch planning through enablement and post-launch measurement.
• Develop and maintain buyer personas and use cases for business buyers and technical evaluators, incorporating customer interviews, win/loss analysis, and competitive intelligence.
• Partner with Sales to develop platform-focused enablement materials, including demo narratives, one-pagers, competitive battlecards, objection handling, ROI messaging, and sales talk tracks.
• Measure the adoption and effectiveness of sales enablement materials and refine messaging based on field feedback and commercial results.
• Collaborate with Customer Success and Content teams to develop case studies, reference architectures, and customer proof points that demonstrate platform value.
• Provide market and customer insights to inform product strategy, competitive positioning, and go-to-market priorities.
• Track the effectiveness of platform marketing initiatives through adoption, pipeline contribution, multi-product attach rates, and competitive win rates.

Requirements

• 3–5 years of product marketing experience, ideally within a B2B SaaS organization offering multiple products or a significant platform component.
• Proven ability to translate complex technical capabilities into clear, differentiated, customer-facing messaging, supported by relevant writing samples.
• Experience leading cross-functional product launches, delivering on schedule, and measuring post-launch performance.
• Strong analytical skills, including the ability to interpret product usage reports, pipeline dashboards, and other business data to develop actionable recommendations.
• Working knowledge of modern data and AI concepts, with the ability to collaborate credibly with Product and Engineering and validate technical marketing claims.
• Excellent written and verbal communication skills, with the ability to develop compelling narratives for both business and technical audiences.
• Strong collaboration and influencing skills, with demonstrated success driving initiatives across teams without direct reporting authority.

Preferred

• Experience marketing APIs, developer platforms, data products, or technically complex SaaS solutions.
• Background in the Refined Fuels, Energy, or related industries.
• Experience working in an established or startup SaaS organization.
• Experience experimenting with AI-enabled marketing tools such as Jasper, Claude Co-Work, and Perplexity.
• Exposure to analyst relations, pricing and packaging, or partner/ISV marketing.

Benefits

• Competitive Salary
• Unlimited PTO
• Flexible working hours
• Remote work model (position dependent)
• Competitive Medical, Dental and Vision Insurance Plans
• 6% 401K matching
• Unlimited access to 13k+ courses via learning platform to support employee career advancement
• Employee Assistance Program (EAP)