Responsibilities

• Own go-to-market strategy for performance advertising solutions designed for Travel advertisers, with a focus on driving bookings, revenue, and repeat customer value.
• Partner closely with Sales, Product, and regional GTM teams to understand Travel advertiser needs and design solutions that support closed-loop performance outcomes from ad exposure through conversion and purchase.
• Develop positioning, messaging, and sales narratives that connect platform capabilities to Travel-specific performance goals such as demand generation, booking conversion, and revenue growth.
• Enable Sales teams through playbooks, training, and objection handling tailored to Travel and Entertainment advertisers with complex decision cycles.
• Serve as a strategic partner to Product teams by translating advertiser feedback and market insights into clear recommendations for product prioritization and roadmap development.
• Lead advertiser onboarding and enablement programs that help Travel brands successfully launch, optimize, and scale performance campaigns.
• Track adoption, usage, and performance impact of Travel advertising solutions to inform GTM strategy and continuous improvement.
• Partner cross-functionally to develop regional initiatives and vertical programs that unlock incremental growth for Travel advertisers.
• Develop thought leadership and executive-facing storytelling around performance marketing trends in Travel, including shifts in consumer behavior, booking patterns, and demand cycles.

Requirements

• 4+ years of experience in product marketing, performance marketing, or go-to-market roles within digital advertising.
• Direct experience working with Travel, Entertainment, or Commerce advertisers and understanding their booking and revenue models.
• Strong understanding of performance marketing concepts such as demand generation, conversion optimization, and ROAS, with a focus on business outcomes rather than proxy metrics.
• Proven ability to translate complex product capabilities into clear, compelling narratives for sales teams and advertisers.
• Excellent cross-functional communication skills and experience working closely with Product, Sales, and regional teams.

Preferred

• Experience supporting advertisers with multi-step or longer consideration journeys, such as Travel or high-value commerce.
• Experience building vertical-specific GTM strategies and sales enablement for performance advertising products.
• Strong knowledge of both the app and web measurement industry & solutions (Pixel, Conversions API, SDK, SKAN, 1P/3P attribution, MMP etc.) and experience working on qualitative and quantitative measurement of marketing campaigns.
• Comfort operating in fast-paced, ambiguous environments and influencing without direct authority.
• Global or cross-regional experience supporting international advertisers and sales teams.

Benefits

• Benefits may vary depending on the nature of employment and the country work location. Employees have day one access to medical, dental, and vision insurance, a 401(k) savings plan with company match, paid parental leave, short-term and long-term disability coverage, life insurance, wellbeing benefits, among others.
• Employees also receive 10 paid holidays per year, 10 paid sick days per year and 17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure).