Responsibilities

• Develop and refine clear messaging for new products and enhancements.
• Translate features into customer-focused value propositions aligned to personas and moments.
• Support Product Owners with talk tracks, positioning, and storytelling.
• Support launch planning and execution for new capabilities, including messaging frameworks, enablement assets, and adoption campaigns.
• Partner with lifecycle and channel owners to activate messaging through in-app, email, web, social, and sales enablement.
• Ensure launches drive engagement and sustained adoption beyond awareness.
• Build and maintain a product-focused content and communications calendar.
• Write and oversee creation of assets: in-app messaging and customer emails, blog posts, web copy, short-form video scripts, one-pagers, FAQs, solution briefs, presentations, battle cards, and case studies.
• Partner with Training to ensure educational content reinforces product messaging and supports onboarding.
• Gather and synthesize customer feedback, internal insights, and market context to inform messaging and content priorities.
• Track performance of launches and adoption efforts using agreed-upon metrics.

Requirements

• Has a minimum of a bachelors degree in related field (marking, communications or business)
• Has minimum of 5–7 years of experience in product marketing, content marketing, marketing communications, or a related field
• Has proven ability to develop clear, differentiated positioning and messaging for B2B technology products across multiple personas
• Has a deep understanding of the product marketing lifecycle, from market research and competitive analysis through launch, adoption, and post-launch optimization
• Has experience supporting or leading product launches in a B2B SaaS or fintech environment
• Has experience coordinating across Product, Marketing, Sales, and Training teams
• Manages multiple concurrent launches without sacrificing quality or consistency
• Has experience building competitive intelligence and battlecard programs to support Sales and Client Success
• Has experience in B2B, fintech, or SaaS environments preferred
• Owns and manages relationships with stakeholders directly and works effectively with people at all levels in an organization

Preferred

• experience in B2B, fintech, or SaaS environments preferred

Benefits

• health, dental, vision, and disability coverage on day one
• 401(k) plan with employer match
• paid parental leave
• pet benefits including pawternity leave and pet insurance
• student loan repayment and more.