Senior Product Marketing Manager (NYC)

Responsibilities

• Own the go-to-market strategy for your suite of products, including segmentation, positioning, messaging, pricing and packaging, and product naming
• Lead product launches and releases end to end with product, sales and customer success, aligning release dates and making sure every team knows what is shipping and why
• Create launch collateral that sales and marketing actually use, including one-pagers, decks, landing pages, explainer videos and webinars
• Drive market and competitor intelligence, turning trends, threats and opportunities into battlecards and clear differentiation for our go-to-market teams
• Enable the sales and BDR teams with sharp pitches and materials for major launches and smaller releases, and present directly to sales teams
• Build customer and persona insights and brief industry analysts to sharpen our positioning in healthcare
• Create a feedback loop between sales, customer success and product that brings field insights into the product roadmap
• Partner with growth and content marketers to tie our value propositions into brand campaigns
• Help mature our launch and enablement processes as Hyro grows into a larger organization

Requirements

• 4+ years of product marketing experience in B2B SaaS
• Proven track record leading product launches, from positioning and messaging through sales enablement
• Strong go-to-market skills, including positioning, messaging and competitor analysis
• Excellent copywriting and storytelling skills, with confidence presenting in front of sales teams
• Strong project management skills and the ability to prioritize several projects at once
• Independent self-starter who takes initiative, proposes creative solutions and needs little direction
• Collaborative partner to marketing, product, sales, customer success and design teams
• Hands-on experience with CRM and marketing automation tools, such as Salesforce and HubSpot
• Bachelor's degree in Marketing, Business Administration or similar
• Excellent written and verbal English

Benefits

• Unlimited PTO, plus paid sick leave
• Company-wide long weekends every quarter
• Hybrid, dog-friendly NYC office
• Work from anywhere for up to 2 weeks per year
• Medical, dental & vision for you and your family
• 401(k) with company match
• MealPal subscription for monthly lunches
• Home office equipment coverage